Master Your Message for Maximum Impact

Video-Assisted Training

What’s so great about “video-assisted” training?

I’ve been asked several times recently what “video-assisted” workshops are. “Do participants simply watch a video?” “How are these types of workshops different from traditional training?”

Well, in fact, they’re very different.

The mix of video (for demonstration purposes), interactivity, exercises and the dynamic atmosphere they create, make them arguably the most powerful, highest impact learning experience you’ll ever have.

Video stills from Presentations That Work Let’s take an example. In Presentations That Work (our live workshop on presentation skills), day one consists of 8 modules. Each module begins with the facilitator making participants aware of the need for the skills for that module by initiating a short discussion and raising some questions. As a result, there is an expectation that the answers are within the short video that follows. Sure enough, they are. In this way, participants are conditioned to “discover” the answers as they watch. And we know that discovery is one of the most powerful methods of learning.

Short video clips (typically about 5 minutes in length) near the beginning of each module, deliver the skill set, particularly important in soft skills training. Soft skills involve people, of course, and role-plays are critical in demonstrating the skill set required. Participants get to watch someone else do it first.

Next, the facilitator supports the video content by targeting it to the specific needs of the class. He/she introduces the exercise for that module and is available to help participants work through it (ie – they get to “try” the skills). At the same time, these skills are applied to the job, since everyone works on a presentation they have chosen beforehand – one they expect to deliver themselves in the near future.


What are the advantages/benefits of video-assisted training?

Skills transfer is faster. It means busy people (which is everyone these days) can learn more in less time. And there’s a higher retention rate, so that they remember and use the skills they practice in the workshop on an ongoing basis.

Video is highly involving. You understand the impact of a dramatic and memorable photo. Video is even more compelling. Role-plays depict real situations that participants can relate to and model.

There’s a higher receptivity to learning. You’ll find the participants more readily participate if the environment is more entertaining.

Facilitators can focus on helping participants. Video contains much of the content, therefore the facilitator has less pressure to be “on” all the time. He/she can concentrate on transferring the content, working with each participant individually, if need be.

ASTD Newsletter Testimonial

Presentations That Work


“By far, the best video-based course we have seen dealing with improving communications skills.”


– ATSD Newsletter-

Training is never boring. Let’s face it, would you like to listen to a trainer for a eight hours straight, or have a short, professionally produced video once an hour to break up the intensity of the session? Facilitators can spend more time helping trainees, rather than having to look ahead to the next module, to make sure they’re aware of the content to come. To participants, it’s like have a “team of coaches.”

In-house implementation is easier. Most of our workshops contain a train-the-trainer function (have an accompanying “leader’s guide”). Because the bulk of the content is in the short, modular videos, the facilitator doesn’t have to be the “expert.” Workshops can be delivered in-house, and in-house trainers can handle more workshops, making your training department more cost effective.

Skills are applied on the job more readily. In Presentations That Work, as well as Negotiation Skills, participants come to the session with a presentation or negotiation they are about to undertake in the near future. During the workshop, they will have developed and tested their project.

Long-term reinforcement is easier and more effective. Presentations That Work has a short video review module (“PTW Refresher) that is delivered three months after the initial workshop. As a result, we’ve found that skills are practiced more frequently on the job, increasing skill development.

There are lots of reasons why video-assisted training is far more effective that traditional training. It’s really all about productivity. You can find our more information on our website ( or give us a call if you’d like a personal demonstration of some of our course materials. (403-264-9111)

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