Master Your Message Blog

We buy most items based on emotion, not logic.Don’t forget about emotion in your presentation. “What … in a business presentation?” you ask …

Ah … yup.

We make decisions based on our emotions all the time.
We justify them based on facts – on logic.

For example, the majority of people don’t buy a car based upon how economically it will get them from A to B. It’s usually something else … like the most new gizmos, the colour, the speed … or just the way it makes them feel. But when you ask them, they’ll typically tell you how practical it is …

You just have to look at advertising to see how important emotion is to the sale. Kids and animals sell. Sex sells. And status … keeping up with Read More …

Why Important Screen Objects Should Be Lighter In Color

Take this screen. Where does your eye go? Most people would say … to the brightest part of the background. For me, the brightest part of the frame is the back of that lady’s head. In other words, the lightest object on the screen grabs your attention. My frame of reference for light and its […] Read More

More posts related to: PowerPoint/Keynote Video Clip

How to Mark Your Scripts to Impact Your Performance

Ever heard someone at the lectern read a speech? I mean a dull, boring, lifeless verbalization of just what’s on the paper in front of them, without any attempt to embellish it whatso ever or bring it to life? My guess is probably … more often than you’d like to admit. And what does it […] Read More

More posts related to: Performance Preparation Sound Video Clip Voice Writing

Why You Absolutely Have to Believe in Your Message

This is right up there with the most important things I'll ever tell you about persuasive presentations: To be a successful persuasive presenter, you absolutely have to believe in your message. And you have to display passion. You may have seen this pie chart before. It’s usually misinterpreted. It comes from the work of Albert […] Read More

More posts related to: Confidence Performance Persuasion Preparation Video Clip