Master Your Message Blog

There is one word that’s the most important word in any persuasive presentation: You.

If my speech or presentation is about me, it may have interest, if it’s a good story, but if it’s about you … out there in the audience … there is nothing more interesting on earth! To you at least! Right?

Right!

Your presentation belongs to your audienceThe most important thing I learned on my journey to speaking professionally is that my presentation belongs to my audience. Now, I might have personal stories to illustrate a point, but the point has to relate to my audience … you. It has to, to be of interest and for me to be successful.

In fact, the objective of any talk has to center on your audience. If you’re Read More …

The Secret to Benefits That Sell

Features and benefits - two key elements of any sales course. After all, understanding them and the differences between them is part of the foundation of making a sale. If you want to be persuasive, benefits have to be at the core of your presentation – the tastier the better. Let me explain: If you're […] Read More

More posts related to: Persuasion Preparation Video Clip Writing

How To Keep Your Audience Visually On Track

Ever get really, really lost? You’re in the driver's seat and your navigator hasn’t bothered to keep you up to speed on where you are? It’s the single biggest fault with presentations. Presenters know where they’re going – they just don’t share the map with the audience.As presenters, we need to keep our audience on […] Read More

More posts related to: PowerPoint/Keynote Structure Video Clip

How To Set Up Your Presentation Computer for PowerPoint or Keynote

OK, you’re getting ready give a presentation to a corporate audience  . . . with speaker support. And you’re nervous – the last thing you need to be doing is futzing around trying to find the show button on the bottom of the screen. Click on the wrong one and it can really throw you […] Read More

More posts related to: Performance PowerPoint/Keynote Preparation Video Clip