Master Your Message Blog

Attentive audience membersDo you want to win more business – have more successful persuasive presentations?

The secret: Know your audience.

It’s amazing how many presenters don’t properly research their audience.

I often use the phrase “get under their skin.” In fact, it’s the title of one of the modules of my online presentations course, “Persuasive Presentations 2.0.” It’s so important, I dedicate one of eight modules to it alone.

Here’s why: If you understand your audience’s pain and can alleviate it, your chances of success go through the roof. By “pain,” I mean what’s really bothering them. What is their major concern in the area you’re addressing? Get “under their skin”— really understand them and their challenges. That allows you to deliver your solution more Read More …

Where to Start a Persuasive Presentation

The most common question I get in seminars is “How do I begin to put together a presentation? Where do I start?” And I always say “Start at the end.” And that usually gets a big, blank stare. What I mean is: start with what you want your audience to do. And to figure that […] Read More

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How to Use Video Effectively in Your Presentation

Using video in your presentation is easy. But you need to check your software manual or help files to find out what kinds of video you can use. You’ll find a list on my website for the various flavours of PowerPoint and Keynote. But here’s what I want to talk about – etiquette. Because you […] Read More

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Why You Have to Show Up Well Before You Present

I constantly see presenters futzing around with their computers mere minutes before they go on …. and often minutes after they should have started. It simply shouldn’t happen in most of those cases. Here’s the secret: Show up early. But, there's actually more to it than that! To be really successful on stage, there are […] Read More

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