The primary objective of presentations is NOT to be pretty. The primary objective is to persuade or impart information. I mean, they CAN be pretty, but if pretty (or busy) gets in the way of the message, it’s a problem! Sometimes what you think is a brilliant idea, just doesn’t make it in the implementation […]
Let’s look at “builds.” Builds are really powerful. They make information stick. Like goo. I define builds as short phrases or words that are added to a screen on a particular cue. You can build text on the screen line by line or word by word. The power of builds is that, if done properly, they visually […]
In public speaking, your voice is your instrument. You have to know what it sounds like. So I recommend you get a recorder and record yourself giving a presentation. Then listen to it. Do you sound monotone? That’s boring. Our brains don’t pay attention to boring things. They shut off. Here’s an exercise. Get a […]
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...