Master Your Message - Television

“No Excuses!”
Professional Video Boot Camp
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DATE TBA

No Excuses … Professional Video Boot Camp!

Get ready for the New Year with YOU on video on  your site! Video Boot Camp (Sat and Sun, Nov 30 and Dec. 1, 2013), will provide you with your own one minute professionally produced promotional video for your website … featuring YOU at your very best! (or you can opt for a two minute interview clip)

A promo video on the landing page of your website is today’s business card. If you’re a business professional, you have to have a video presence on the web. But online viewers are the most fickle in history. If you can’t immediately capture and hold their attention, they’re gone … probably forever!

On day one, working with an international award-winning, commercial television writer/director, you’ll craft your script to sell you and your services. That’s because your message is absolutely critical—but it’s the thing that most novices pay the least attention to—to their detriment.

Then you’ll plan your background visuals, graphics, music, your image, and method of delivery (standing vs. sitting, for example). In short, you’ll learn all the steps the pros use to develop compelling on-air promotional videos.

On day two, you’ll rehearse your script, undergo a professional make-up session, and then go on-camera to produce your own HD quality, highly targeted, promo video designed to sell! Your professional videographer is a veteran of several Olympics, a CTV regular, and has worked on commercial and corporate production for over 30 years.

After the workshop, we’ll add a gradient background of your choice (with your logo prominently positioned, if you so choose) and deliver your video electronically in your preferred size and format, ready to be mounted on your website. You’ll have the option of enhancing your production with music, additional graphics, animation, etc. at a very reasonable additional fee.

A Summary:  What you’ll get for this incredible low price:

Mastering Your Message: One full day working on your message. We’ll specifically identify your audience and their needs. Then we’ll develop really compelling benefit statements that you can craft into a persuasive on-camera message. This is where working with a group really pays off, as they’ll get to respond and feed back on your script’s effectiveness.

Conversational Connections: We’ll put your script through the “TV Talk” filter to make sure it’s in the language you use every day. TV Talk is typically grade eight talk. Your language has to fit that criteria and your personality.

Creative Clarity: We’ll look at the power of adding visuals to your clip and messing them with your message. You’ll get to re-work your script to harness the incredible staying power of visuals.

What You Wear: We’ll take particular care to choose clothing that matches the image you want to portray. We’ll recommend you bring at least three potential outfits to day two – and we’ll provide guidance for years of experience. If you’re coming from out of town, we’ll have a personal conversation ahead of time to talk about what to bring.

Green Screen: The beauty of green screen is that you can be anyone you want to be anywhere you want to be. By shooting in front of a green screen, we can replace the background with any visuals our heart desires. It allows us to enhance your performance with the most appropriate visuals from places like istockphoto.com or simply create them ourselves.

The Crew: You’ll get to work with Calgary’s top film make-up artist and a 35 television veteran videographer. There’ll be a pretty good writer/director hanging around the set, too!

The Finish: We’ll provide a finished clip ready to mount on the internet in whatever format your current website requires. We’ll make sure you have the support to get it online quickly and easily. If you want to enhance your clip even further, we’ll provide all the options at very affordable prices.

MTM Studios
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Why this is NOT TO BE MISSED!

I’m an international, award winning writer/director/producer. I’ve worked with executives, models, actors, politicians – you name it – for over 35 years. As a director, I make you look good. As a writer, I make sure you have the right words for a compelling performance. This is an unique opportunity to have a real impact on your audience, enhance your image, and get your message to the world!

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or
a Direct Appeal?

Click here for examples.

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Case Study: Click Here for an Example of the Difference in an Amateur Video vs. a Professional Video Professional vs. Amateur Video

What You Get:

  • A fully finished and edited promotional video ready to mount on your website (up to one minute in length) or an edited interview (up to two minutes in length).
  • Professional coaching to write a powerful script to sell YOU and your services.
  • Professional makeup for your shoot
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  • Professionally shot and directed HD video you can display on YouTube, your website, your Linkedin profile, and more!
  • A DVD video on how to upload your video to YouTube, Linkedin, and your website.
  • A manual entitled “Online Video Made Easy.”

What You’ll Learn:

  • How to write a visually enhanced video promo for YOUR audience.
  • The formula commercial producers use to structure a compelling one minute message.
  • What you should wear on camera.
  • Where your performance “sweet spot” is and how to deliver with pizzazz and personality every time.
  • Professional techniques your can use for any future video performance, including on-camera interviews.
YouTube Stats
  • 100 hours of video are uploaded every minute.
  • Over 6 billion hours of video are viewed each month
  • Over one billion unique users visit YouTube each month
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 56 countries and across 61 languages
  • The number of subscribers more than doubled last year

Big Savings!

If you were to hire a videographer, make-up artist, green screen studio, writer/director, and editor on your own, you’d spend at least $3,500.00, or more. You get it all for: $975.00 CDN! (GST incl.) Limited to only 10 participants – 2 full days.

Cancellation: As this event is extremely tightly budgeted (to keep costs to you as low as possible), refunds will not be allowed after Saturday, November 23, 2013. However, if the event is cancelled for any reason whatsoever, we will refund the full fee immediately.

Testimonials
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When you attend this two day boot camp, you’ll also receive a valuable step-by-step video technology manual – the relieve the pain of video on the web for non-techies.

Subject Duration Times
DAY 1 – Crafting Your Message
Welcome and Overview
Coffee and Mingle
30 mins 8:30 – 9:00
Video on the Web – Opportunities and Latest Technology
How to use your video for maximum traction.
75 mins 9:00 – 10:15
Setting Your Objective/Defining Your Audience
How to target your audience’s need – determining their “hot button.”
90 mins 10:30 – Noon
Lunch (on your own) 60 mins Noon – 1:00
The Formula and Writing Your Script
You’ll write your one minute script based on the commercial selling formula.
150 mins 1:00 – 3:30
Planning Your Background, Visuals, Clothing
Sound, background, lighting, clothing – what to pay attention to before you start shooting tomorrow.
45 mins 3:45 – 4:30
DAY 2 – Shooting Your Video
Variations in Delivery/Performing at Your Peak Level
You’ll be shown examples of integrating backgrounds, animation, and graphics with your performance.
105 mins 8:30 -10:15
Rehearsals with Teleprompter
You’ll work in pairs to plan and rehearse your on-camera performance.
90 mins 10:30 – Noon
Lunch (catered – included) 60 mins Noon – 1:00
Make-up, and Green Screen, On-Camera Performance
You’ll be live on-camera for 15 minutes, professionally directed, and looking your very best!
120 mins 1:00 – 4:00
Next Steps and Wrap-up
A summary of the steps required to get your video to “final” and live on your website.
30 mins 4:00 – 4:30
Debrief at the bar TBA
Limit of 10 registrants ONLY – Sign up NOW!
Two Days: “No Excuses!” Boot Camp
Total price:
$975.00 CAD



Location Day 1 (Sat, Nov. 30, 2013):
Blackfoot Inn
5940 Blackfoot Trail SE
Calgary, Alberta

(800) 661-1151

Location Day 2 (Sun, Dec. 1, 2013):
MTM Studios
604 46th Ave. NE
Calgary, Alberta

(403) 276-1505

Testimonials from previous seminars

Peter Temple (bio) is the Message Master, a presentation and online media coach. He has been a professional writer, producer and director for commercial and corporate television for 35 years. He has worked with Leslie Nielsen, Mark Victor Hansen, Sir Peter Ustinov, Jarome Iginla, Ron MacLean, 3 Miss Canadas, politicians and scores business leaders. 

Contact me at peter@presentationsforbusiness.com about how to bring this hands-on workshop to your city.