Lately, I’ve been finding more eyes glazing over than usual when ask about presentation strategy. The question I ask is the title of this article. Or there’s a tone of bewilderment, accompanied by the question, “Why do I even need one?” In truth, maybe you don’t. If you’re delivering a presentation that’s main purpose is […] Read More
Blog Posts on Marketing
These are previous blog posts that relate to marketing and advertising. Analytical thinking applies to presentations and the process of developing a plan for either is quite similar.
This past week, I attended a "pitch" competition called "The Doghouse" at the Global Petroleum Show, in Calgary. It was for start-up companies to try their pitches in front of potential investors. Five different companies on two consecutive days pitched their product or service to five potential investors. They were each evaluated and one winner […] Read More