Archives and Articles about Persuasive Presentations

Blog Posts on Persuasion

Previous blog posts on all aspects of how to be more persuasive in business presentations and speeches – even in emails.

Virtually every presentation has to persuade someone of something. Now you might argue that point by saying that some presentations are informational. That may be true. But there's usually a desire on the part of the presenter to persuade the audience that the information is important, or that they should do something with that information […] Read More

Let’s talk about the boss. I know, not your favourite subject. You know how your boss wants the details in 30 seconds or less. “Cut the small talk ... give me the results.” Well, most of the time, so does your audience. Now, what I mean by this is that your audience doesn't want to […] Read More

This is for those of us who have sat through a persuasive presentation and wondered, “What on earth is this about?” I haven’t actually counted, but it seems to me that it happens more than fifty percent of the time. I don’t know where the speaker is going. The flow of the presentation is off […] Read More

Don’t forget about emotion in your presentation. “What … in a business presentation?” you ask … Ah … yup. We make decisions based on our emotions all the time. We justify them based on facts – on logic. For example, the majority of people don’t buy a car based upon how economically it will get […] Read More

This is right up there with the most important things I'll ever tell you about persuasive presentations: To be a successful persuasive presenter, you absolutely have to believe in your message. And you have to display passion. You may have seen this pie chart before. It’s usually misinterpreted. It comes from the work of Albert […] Read More

There is one word that’s the most important word in any persuasive presentation: You. If my speech or presentation is about me, it may have interest, if it’s a good story, but if it’s about you … out there in the audience … there is nothing more interesting on earth! To you at least! Right? […] Read More

Features and benefits - two key elements of any sales course. After all, understanding them and the differences between them is part of the foundation of making a sale. If you want to be persuasive, benefits have to be at the core of your presentation – the tastier the better. Let me explain: If you're […] Read More

If you’re in any type of persuasive situation (presentation or not), you have to control the narrative—the story. Your story has to be the most compelling one. If you simply attack the existing narrative, your chances of winning are slim. In sports, any team that plays only defense won’t win. You need to play offense, […] Read More

I often work with groups that are in the technical, engineering, or science fields. I refer to them as “left-brain thinkers.” There’s certainly nothing wrong with that. They’re detail oriented and that’s great! Because without them, we’d likely have far fewer advances in civilization. However, in presentations, detail-oriented-thinking is usually detrimental to getting your message […] Read More

Lately, I’ve been finding more eyes glazing over than usual when ask about presentation strategy. The question I ask is the title of this article. Or there’s a tone of bewilderment, accompanied by the question, “Why do I even need one?” In truth, maybe you don’t. If you’re delivering a presentation that’s main purpose is […] Read More