Archives and Articles about Persuasive Presentations

Blog Posts on PowerPoint and Keynote

These are all my blog posts that offer tips and techniques for using visual support for presentations or speeches effectively

Using video in your presentation is easy. But you need to check your software manual or help files to find out what kinds of video you can use. You’ll find a list on my website for the various flavours of PowerPoint and Keynote. But here’s what I want to talk about – etiquette. Because you […] Read More

Take this screen. Where does your eye go? Most people would say … to the brightest part of the background. For me, the brightest part of the frame is the back of that lady’s head. In other words, the lightest object on the screen grabs your attention. My frame of reference for light and its […] Read More

Ever get really, really lost? You’re in the driver's seat and your navigator hasn’t bothered to keep you up to speed on where you are? It’s the single biggest fault with presentations. Presenters know where they’re going – they just don’t share the map with the audience.As presenters, we need to keep our audience on […] Read More

OK, you’re getting ready give a presentation to a corporate audience  . . . with speaker support. And you’re nervous – the last thing you need to be doing is futzing around trying to find the show button on the bottom of the screen. Click on the wrong one and it can really throw you […] Read More

If you want to be effective in the use of media in your presentations, it’s important to understand how it relates to learning. So today, I’m going to give you some basic rules for being more effective. These rules come from the work of educational psychologist, Richard Mayer, in his book, "Multimedia Learning." Rule Number […] Read More

Newbie speakers get a little apprehensive about questions. There’s a fear that they’ll be caught off guard – that they’ll look stupid if they don’t have an answer . . . And they’re right … if they’re unprepared. Just like anything else in life, looking brilliant on stage takes planning. However, if you really do […] Read More

The primary objective of presentations is NOT to be pretty. The primary objective is to persuade or impart information. I mean, they CAN be pretty, but if pretty (or busy) gets in the way of the message, it’s a problem! Sometimes what you think is a brilliant idea, just doesn’t make it in the implementation […] Read More

Let’s look at “builds.” Builds are really powerful. They make information stick. Like goo. I define builds as short phrases or words that are added to a screen on a particular cue. You can build text on the screen line by line or word by word. The power of builds is that, if done properly, they visually […] Read More

I’ve been a director for countless corporate conventions filled with speaker after speaker. Some of them are real pros and some of them  … are not. And you can tell just by the way they treat the crew. There are conventions … at conventions - things you should do as a presenter … before you […] Read More

Here’s the rule for all of you that are hooked on text slides. It’s the rule of 66. It means six lines of text MAX, six words per line MAX. And a title, of course. Any more and you have a cluttered slide - like the one on the left. This is an actual slide […] Read More