Archives and Articles about Persuasive Presentations

Blog Posts on PowerPoint and Keynote

These are all my blog posts that offer tips and techniques for using visual support for presentations or speeches effectively

If you want to be effective in the use of media in your presentations, it’s important to understand how it relates to learning. So today, I’m going to give you some basic rules for being more effective. These rules come from the work of educational psychologist, Richard Mayer, in his book, "Multimedia Learning." Rule Number […] Read More

Newbie speakers get a little apprehensive about questions. There’s a fear that they’ll be caught off guard – that they’ll look stupid if they don’t have an answer . . . And they’re right … if they’re unprepared. Just like anything else in life, looking brilliant on stage takes planning. However, if you really do […] Read More

The primary objective of presentations is NOT to be pretty. The primary objective is to persuade or impart information. I mean, they CAN be pretty, but if pretty (or busy) gets in the way of the message, it’s a problem! Sometimes what you think is a brilliant idea, just doesn’t make it in the implementation […] Read More

Let’s look at “builds.” Builds are really powerful. They make information stick. Like goo. I define builds as short phrases or words that are added to a screen on a particular cue. You can build text on the screen line by line or word by word. The power of builds is that, if done properly, they visually […] Read More

I’ve been a director for countless corporate conventions filled with speaker after speaker. Some of them are real pros and some of them  … are not. And you can tell just by the way they treat the crew. There are conventions … at conventions - things you should do as a presenter … before you […] Read More

Here’s the rule for all of you that are hooked on text slides. It’s the rule of 66. It means six lines of text MAX, six words per line MAX. And a title, of course. Any more and you have a cluttered slide - like the one on the left. This is an actual slide […] Read More

Point form seems to be highly misunderstood. I often see screens of text using full sentences. If you’re going to use full sentences, you’re better off going home. That’s because you’ll read them and THAT is the thing audiences hate the most! The number one thing! I’ve done it  … so I know! And why […] Read More

What to do with handouts? Do I give them out before I speak, after … during? Here’s the traditional handout. Three slides to a page – a place for notes on the right hand side. The pros – an appropriate place to write notes – right next to the visual they relate to. People remember […] Read More

Here’s a tip for those of you who present at conferences. Particularly if you like to use animation or video right at the start of your presentation. Put a black screen right at the front of your PowerPoint or Keynote presentation. If you start your talk with a video clip or animation, it’s an absolute […] Read More

The Ultimate Screen – what a title! Makes you think I’m going to show you the most wonderful, most powerful screen of all! Well, I am! However, you have to buy into a simple, radical concept … pictures are more powerful than words. We learn and remember best through pictures, not through written or spoken […] Read More