Archives and Articles about Persuasive Presentations

Blog Posts on Preparation

Previous blog posts on ways to prepare properly for presentations or speeches of any type.

If you want to be effective in the use of media in your presentations, it’s important to understand how it relates to learning. So today, I’m going to give you some basic rules for being more effective. These rules come from the work of educational psychologist, Richard Mayer, in his book, "Multimedia Learning." Rule Number […] Read More

In the first few seconds, as you walk on stage, your audience is “sizing you up.” They’re figuring out whether they like you and are going to listen to you. They’re also making a decision as to whether you’re funny or not and whether you know what you’re talking about. There’s a great book called […] Read More

Do you want to win more business – have more successful persuasive presentations? The secret: Know your audience. It’s amazing how many presenters don’t properly research their audience. I often use the phrase “get under their skin.” In fact, it's the title of one of the modules of my online presentations course, "Persuasive Presentations 2.0." […] Read More

Using video in your presentation is easy. But you need to check your software manual or help files to find out what kinds of video you can use. You’ll find a list on my website for the various flavours of PowerPoint and Keynote. But here’s what I want to talk about – etiquette. Because you […] Read More

I constantly see presenters futzing around with their computers mere minutes before they go on …. and often minutes after they should have started. It simply shouldn’t happen in most of those cases. Here’s the secret: Show up early. But, there's actually more to it than that! To be really successful on stage, there are […] Read More

Don’t forget about emotion in your presentation. “What … in a business presentation?” you ask … Ah … yup. We make decisions based on our emotions all the time. We justify them based on facts – on logic. For example, the majority of people don’t buy a car based upon how economically it will get […] Read More

Ever heard someone at the lectern read a speech? I mean a dull, boring, lifeless verbalization of just what’s on the paper in front of them, without any attempt to embellish it whatso ever or bring it to life? My guess is probably … more often than you’d like to admit. And what does it […] Read More

This is right up there with the most important things I'll ever tell you about persuasive presentations: To be a successful persuasive presenter, you absolutely have to believe in your message. And you have to display passion. You may have seen this pie chart before. It’s usually misinterpreted. It comes from the work of Albert […] Read More

They say you should rehearse an hour for every minute of your speech. I’m not so sure. I think rehearsing your talk is really important. But how you do it, probably differs by individual. There's a belief out there about saying it in front of a mirror. What's THAT about? Forget it - it doesn’t […] Read More

Features and benefits - two key elements of any sales course. After all, understanding them and the differences between them is part of the foundation of making a sale. If you want to be persuasive, benefits have to be at the core of your presentation – the tastier the better. Let me explain: If you're […] Read More