Archives and Articles about Persuasive Presentations

Blog Posts on Persuasive Presentation (and Speech) Structure

Previous blog posts on how to structure persuasive presentations and speeches to be compelling, effective, and get results.

Do you want to win more business – have more successful persuasive presentations? The secret: Know your audience. It’s amazing how many presenters don’t properly research their audience. I often use the phrase “get under their skin.” In fact, it's the title of one of the modules of my online presentations course, "Persuasive Presentations 2.0." […] Read More

The most common question I get in seminars is “How do I begin to put together a presentation? Where do I start?” And I always say “Start at the end.” And that usually gets a big, blank stare. What I mean is: start with what you want your audience to do. And to figure that […] Read More

One of the phrases you definitely don’t want to hear from your audience is “what on earth was that about” or “I was absolutely lost from the very first word.” It happens all the time. It’s the biggest single mistake beginning presenters make – not telling the audience where they’re taking them. And after all, […] Read More

Don’t forget about emotion in your presentation. “What … in a business presentation?” you ask … Ah … yup. We make decisions based on our emotions all the time. We justify them based on facts – on logic. For example, the majority of people don’t buy a car based upon how economically it will get […] Read More

Ever get really, really lost? You’re in the driver's seat and your navigator hasn’t bothered to keep you up to speed on where you are? It’s the single biggest fault with presentations. Presenters know where they’re going – they just don’t share the map with the audience.As presenters, we need to keep our audience on […] Read More

If you want to be effective in the use of media in your presentations, it’s important to understand how it relates to learning. So today, I’m going to give you some basic rules for being more effective. These rules come from the work of educational psychologist, Richard Mayer, in his book, "Multimedia Learning." Rule Number […] Read More

When I speak to a group, I try to speak in seven minute segments MAX. That’s Magic Time! Because after seven minutes of information battering our little brains, our eyes roll back in our heads and we shut down. And where has this come from? Television, of course. Because a program segment is about 7 minutes […] Read More

If you want your audience to remember something, say it again … and again … and again. Dr. Martin Luther King’s famous speech of March 28, 1863 stays with us today … at least the title does … “I Have A Dream.” Now, how many times did he say that line?
 Right … Eight! Eight […] Read More

The closing is second most important part of your persuasive presentation. I say that because if you don’t have a great opening, you will have lost them by the closing and so your closing won’t matter. It would probably be helpful here to review the opening of your persuasive presentation: Start with the situation, opportunity, […] Read More

Here's a video that I created for a client a few months ago that serves to illustrate a persuasive structure for any type of presentation, email, letter, phone call, etc. It's only two minutes long (that was actually a requirement). The presentation was a key element of a larger package that secured a $400K grant. […] Read More