Archives and Articles about Persuasive Presentations

Blog Posts on Persuasive Presentation (and Speech) Structure

Previous blog posts on how to structure persuasive presentations and speeches to be compelling, effective, and get results.

Ever get really, really lost? You’re in the driver's seat and your navigator hasn’t bothered to keep you up to speed on where you are? It’s the single biggest fault with presentations. Presenters know where they’re going – they just don’t share the map with the audience.As presenters, we need to keep our audience on […] Read More

If you want to be effective in the use of media in your presentations, it’s important to understand how it relates to learning. So today, I’m going to give you some basic rules for being more effective. These rules come from the work of educational psychologist, Richard Mayer, in his book, "Multimedia Learning." Rule Number […] Read More

When I speak to a group, I try to speak in seven minute segments MAX. That’s Magic Time! Because after seven minutes of information battering our little brains, our eyes roll back in our heads and we shut down. And where has this come from? Television, of course. Because a program segment is about 7 minutes […] Read More

If you want your audience to remember something, say it again … and again … and again. Dr. Martin Luther King’s famous speech of March 28, 1863 stays with us today … at least the title does … “I Have A Dream.” Now, how many times did he say that line?
 Right … Eight! Eight […] Read More

The closing is second most important part of your persuasive presentation. I say that because if you don’t have a great opening, you will have lost them by the closing and so your closing won’t matter. It would probably be helpful here to review the opening of your persuasive presentation: Start with the situation, opportunity, […] Read More

Here's a video that I created for a client a few months ago that serves to illustrate a persuasive structure for any type of presentation, email, letter, phone call, etc. It's only two minutes long (that was actually a requirement). The presentation was a key element of a larger package that secured a $400K grant. […] Read More

Movies are totally involving. The best ones make a point. And they’re about people. And we remember the really good ones for a long, long time. That’s the power of stories. They’re the most compelling part of any presentation. I saw master storytelling coach, Doug Stevenson speak last year. Doug coaches business people in the […] Read More

Presentations are about change. Cause if everything was going to stay the same, you wouldn't need a presentation! So … anytime there's change within an organization, there's some type of presentation that needs to be put together. It can be: as simple as a well-thought-out conversation, as challenging as an on-stage presentation to a packed […] Read More

If you're an entrepreneur with a web presence and you don't have a video, you're missing out on potential business! Video is today's business card on the internet. There are four billion video views each day on YouTube alone. Video builds trust; it allows visitors to your site a chance to "virtually meet" you. After […] Read More

Virtually every presentation has to persuade someone of something. Now you might argue that point by saying that some presentations are informational. That may be true. But there's usually a desire on the part of the presenter to persuade the audience that the information is important, or that they should do something with that information […] Read More