Archives and Articles about Persuasive Presentations

Blog Posts with Video Clips

These are blog posts with embedded video clips.

Don’t forget about emotion in your presentation. “What … in a business presentation?” you ask … Ah … yup. We make decisions based on our emotions all the time. We justify them based on facts – on logic. For example, the majority of people don’t buy a car based upon how economically it will get […] Read More

Take this screen. Where does your eye go? Most people would say … to the brightest part of the background. For me, the brightest part of the frame is the back of that lady’s head. In other words, the lightest object on the screen grabs your attention. My frame of reference for light and its […] Read More

Ever heard someone at the lectern read a speech? I mean a dull, boring, lifeless verbalization of just what’s on the paper in front of them, without any attempt to embellish it whatso ever or bring it to life? My guess is probably … more often than you’d like to admit. And what does it […] Read More

This is right up there with the most important things I'll ever tell you about persuasive presentations: To be a successful persuasive presenter, you absolutely have to believe in your message. And you have to display passion. You may have seen this pie chart before. It’s usually misinterpreted. It comes from the work of Albert […] Read More

They say you should rehearse an hour for every minute of your speech. I’m not so sure. I think rehearsing your talk is really important. But how you do it, probably differs by individual. There's a belief out there about saying it in front of a mirror. What's THAT about? Forget it - it doesn’t […] Read More

There is one word that’s the most important word in any persuasive presentation: You. If my speech or presentation is about me, it may have interest, if it’s a good story, but if it’s about you … out there in the audience … there is nothing more interesting on earth! To you at least! Right? […] Read More

Features and benefits - two key elements of any sales course. After all, understanding them and the differences between them is part of the foundation of making a sale. If you want to be persuasive, benefits have to be at the core of your presentation – the tastier the better. Let me explain: If you're […] Read More

Ever get really, really lost? You’re in the driver's seat and your navigator hasn’t bothered to keep you up to speed on where you are? It’s the single biggest fault with presentations. Presenters know where they’re going – they just don’t share the map with the audience.As presenters, we need to keep our audience on […] Read More

OK, you’re getting ready give a presentation to a corporate audience  . . . with speaker support. And you’re nervous – the last thing you need to be doing is futzing around trying to find the show button on the bottom of the screen. Click on the wrong one and it can really throw you […] Read More

If you want to be effective in the use of media in your presentations, it’s important to understand how it relates to learning. So today, I’m going to give you some basic rules for being more effective. These rules come from the work of educational psychologist, Richard Mayer, in his book, "Multimedia Learning." Rule Number […] Read More