Archives and Articles about Persuasive Presentations

Blog Posts with Video Clips

These are blog posts with embedded video clips.

There is one word that’s the most important word in any persuasive presentation: You. If my speech or presentation is about me, it may have interest, if it’s a good story, but if it’s about you … out there in the audience … there is nothing more interesting on earth! To you at least! Right? […] Read More

Features and benefits - two key elements of any sales course. After all, understanding them and the differences between them is part of the foundation of making a sale. If you want to be persuasive, benefits have to be at the core of your presentation – the tastier the better. Let me explain: If you're […] Read More

Ever get really, really lost? You’re in the driver's seat and your navigator hasn’t bothered to keep you up to speed on where you are? It’s the single biggest fault with presentations. Presenters know where they’re going – they just don’t share the map with the audience.As presenters, we need to keep our audience on […] Read More

OK, you’re getting ready give a presentation to a corporate audience  . . . with speaker support. And you’re nervous – the last thing you need to be doing is futzing around trying to find the show button on the bottom of the screen. Click on the wrong one and it can really throw you […] Read More

If you want to be effective in the use of media in your presentations, it’s important to understand how it relates to learning. So today, I’m going to give you some basic rules for being more effective. These rules come from the work of educational psychologist, Richard Mayer, in his book, "Multimedia Learning." Rule Number […] Read More

Introductions. They’re incredibly important to a speaker’s success. Bad ones can be like watching a slow motion train wreck. Because the speaker ends up spending half their speech trying to recover from it. Ow! And that’s why professional speakers provide their own. And when they do, if you’re the MC, it’s important that you rehearse […] Read More

Newbie speakers get a little apprehensive about questions. There’s a fear that they’ll be caught off guard – that they’ll look stupid if they don’t have an answer . . . And they’re right … if they’re unprepared. Just like anything else in life, looking brilliant on stage takes planning. However, if you really do […] Read More

The primary objective of presentations is NOT to be pretty. The primary objective is to persuade or impart information. I mean, they CAN be pretty, but if pretty (or busy) gets in the way of the message, it’s a problem! Sometimes what you think is a brilliant idea, just doesn’t make it in the implementation […] Read More

Let’s look at “builds.” Builds are really powerful. They make information stick. Like goo. I define builds as short phrases or words that are added to a screen on a particular cue. You can build text on the screen line by line or word by word. The power of builds is that, if done properly, they visually […] Read More

In public speaking, your voice is your instrument. You have to know what it sounds like. So I recommend you get a recorder and record yourself giving a presentation. Then listen to it. Do you sound monotone? That’s boring. Our brains don’t pay attention to boring things. They shut off. Here’s an exercise. Get a […] Read More