Archives and Articles about Persuasive Presentations

Blog Posts with Video Clips

These are blog posts with embedded video clips.

There is nothing quite like a beautiful body. Perfect form and an end that sells the whole package. Hey, I'm talking about presentations! Your presentation can take a number of different forms. You’ll find a list of the most common ones here. For more in-depth information and examples of how to use them, you'll have […] Read More

The key to having impact with your persuasive presentation is practicing the Rule of One. The rule of one is simple. If your presentation is about more than one thing, you’re wasting your time. Nobody will ever remember what it was about. I’m serious! Let’s say you did a half-hour presentation starting at five o’clock […] Read More

This is for those of us who have sat through a persuasive presentation and wondered, “What on earth is this about?” I haven’t actually counted, but it seems to me that it happens more than fifty percent of the time. I don’t know where the speaker is going. The flow of the presentation is off […] Read More

Do you want to win more business – have more successful persuasive presentations? The secret: Know your audience. It’s amazing how many presenters don’t properly research their audience. I often use the phrase “get under their skin.” In fact, it's the title of one of the modules of my online presentations course, "Persuasive Presentations 2.0." […] Read More

The most common question I get in seminars is “How do I begin to put together a presentation? Where do I start?” And I always say “Start at the end.” And that usually gets a big, blank stare. What I mean is: start with what you want your audience to do. And to figure that […] Read More

Using video in your presentation is easy. But you need to check your software manual or help files to find out what kinds of video you can use. You’ll find a list on my website for the various flavours of PowerPoint and Keynote. But here’s what I want to talk about – etiquette. Because you […] Read More

I constantly see presenters futzing around with their computers mere minutes before they go on …. and often minutes after they should have started. It simply shouldn’t happen in most of those cases. Here’s the secret: Show up early. But, there's actually more to it than that! To be really successful on stage, there are […] Read More

On my travels in the corporate presentation world, I’ve seen some horrendous presentation set-ups. And in a lot of cases, people aren’t even aware of the problem. The worst culprit - hotels. You’d think it would be different … for an industry whose income relies on the success of conventions …. Why do they stick […] Read More

One of the phrases you definitely don’t want to hear from your audience is “what on earth was that about” or “I was absolutely lost from the very first word.” It happens all the time. It’s the biggest single mistake beginning presenters make – not telling the audience where they’re taking them. And after all, […] Read More

Don’t forget about emotion in your presentation. “What … in a business presentation?” you ask … Ah … yup. We make decisions based on our emotions all the time. We justify them based on facts – on logic. For example, the majority of people don’t buy a car based upon how economically it will get […] Read More