Archives and Articles about Persuasive Presentations

Blog Posts on Writing for Presentations or Speeches

These are previous blog posts containing tips and general help in maximizing your writing for the presentation or speech medium

They say you should rehearse an hour for every minute of your speech. I’m not so sure. I think rehearsing your talk is really important. But how you do it, probably differs by individual. There's a belief out there about saying it in front of a mirror. What's THAT about? Forget it - it doesn’t […] Read More

There is one word that’s the most important word in any persuasive presentation: You. If my speech or presentation is about me, it may have interest, if it’s a good story, but if it’s about you … out there in the audience … there is nothing more interesting on earth! To you at least! Right? […] Read More

Features and benefits - two key elements of any sales course. After all, understanding them and the differences between them is part of the foundation of making a sale. If you want to be persuasive, benefits have to be at the core of your presentation – the tastier the better. Let me explain: If you're […] Read More

If you want to be effective in the use of media in your presentations, it’s important to understand how it relates to learning. So today, I’m going to give you some basic rules for being more effective. These rules come from the work of educational psychologist, Richard Mayer, in his book, "Multimedia Learning." Rule Number […] Read More

Let’s look at “builds.” Builds are really powerful. They make information stick. Like goo. I define builds as short phrases or words that are added to a screen on a particular cue. You can build text on the screen line by line or word by word. The power of builds is that, if done properly, they visually […] Read More

When I speak to a group, I try to speak in seven minute segments MAX. That’s Magic Time! Because after seven minutes of information battering our little brains, our eyes roll back in our heads and we shut down. And where has this come from? Television, of course. Because a program segment is about 7 minutes […] Read More

If you want your audience to remember something, say it again … and again … and again. Dr. Martin Luther King’s famous speech of March 28, 1863 stays with us today … at least the title does … “I Have A Dream.” Now, how many times did he say that line?
 Right … Eight! Eight […] Read More

There’s nothing that makes me crazier than to see really bad grammar in two foot high letters on the screen. Here’s an example: 5 DVD’s.
I see this all the time. But it’s incorrect. The apostrophe means it’s possessive … NOT plural. If it’s plural … it should look like this: “5 CDs." 5 DVDs - […] Read More

Presentations are about change. Cause if everything was going to stay the same, you wouldn't need a presentation! So … anytime there's change within an organization, there's some type of presentation that needs to be put together. It can be: as simple as a well-thought-out conversation, as challenging as an on-stage presentation to a packed […] Read More

If you're an entrepreneur with a web presence and you don't have a video, you're missing out on potential business! Video is today's business card on the internet. There are four billion video views each day on YouTube alone. Video builds trust; it allows visitors to your site a chance to "virtually meet" you. After […] Read More