Master Your Message Blog

Three Powerful Rules to “Visually” Engage Your Audience

It’s often basic communication principles we inadvertently toss aside in the heat of “presentation panic” that get us into trouble. I’ve done it, too – thrown up bullet point after bullet point to support a presentation without thinking about how my audience takes in information. Big mistake. Boring doesn’t sell. Neither does the thing we gravitate towards—logic—in most cases.

How many presentations have you seen that have been full of facts and even fuller of charts and graphs—and left you cold?

What does “sell”  (or simply move the audience) is your ability to conjure up images in the minds of your audience – their images, not yours. If you can engage your audiences’ imaginations, you’ve got them! There is absolutely nothing more powerful in the art of persuasion.

Over the next few days, I’m going to share three “rules” for visual support. These are key principles that I’ve found to be important in helping you be impactful and memorable. I try to keep them in mind when developing visual support for all my presentations.

In short, they are:

  1. Pictures are memorable; words are not.
  2. Carefully select your visuals for impact.
  3. Emotion sells, not facts. 

Watch for them … and give me your feedback and thoughts.

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