Persuasive Presentations 2.0 Presentation Workshop

1. Set Your Target
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How to define your objective so that you know exactly what you have to do.

After completing this module, you’ll be able to:

  • state the difference between a goal and an objective
  • explain the importance of the audience
  • write an effective objective that is realistic, audience-oriented and measurable
  • explain the importance of setting an objective
Intro video length:
1 min, 16 secs

Where to Start?

Where to start is usually the biggest challenge for a new presenter. Even for experienced presenters, getting a plan in place, figuring out what to include and what to leave out isn’t that easy, even if you do know where you’re going.

Main video length:
8 mins, 32 secs

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Exercise video length:
3 mins, 21 secs

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Final Thoughts:

Before you move on, here are some important points to remember:

  • Proper preparation and planning of a presentation means the difference between success and failure.
  • The primary purpose of most business presentations is to persuade someone to take some action. Presentations can also inform or educate.
  • Determining your objective for the presentation is the first and most important step in the process.
  • Objectives should be realistic, attainable and audience-oriented.

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