Persuasive Presentations 2.0 Presentation Workshop

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How to turn your audience’s concerns into benefits to bring them onside point by point.

After completing this module, you’ll be able to:

  • state the importance of filling the “logic gap” that exists between a concern and the response to that concern
  • transform responses into “truths” (key points) that support your unique solution
  • write benefits designed to elicit an emotional response
  • identify and list evidence to support each “truth”
  • list “truth statements” in order of importance to making your case
Intro video length:
45 secs

By now, you know WHERE you want to go, you understand HOW your audience thinks and WHAT they’re concerned about. You also know what points you want to make.

But, it’s critical that you link the points to those concerns and fears your audience may have. You need to lock them in as supporters of your cause.

Main video length:
7 mins, 29 secs

Download Module Text (PDF)
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Exercise video length:
5 mins, 12 secs

Download Exercise (PDF)
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Final Thoughts:

Before you move on, here are some important points to remember:

  • It’s critical to fill the logic gap between an audience concern and your response.
  • By making sure your truth contains a direct benefit to your audience, you’ll be able to fully alleviate a concern.
  • Each truth must have proper evidence to fully support it.
  • It’s a good idea to make sure your audience is satisfied with each truth, by asking them, if possible.

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