Persuasive Presentations 2.0 Presentation Workshop

4. Form Follows Function
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How to select a form for your structure that will give you maximum impact.

After completing this module, you’ll be able to:

  • determine the most effective order in which to address your audience’s concerns
  • organize the flow of your presentation, depending on the type of argument you’re making
  • identify bridging opportunities to smooth the flow
  • organize your truths and evidence into a form that makes your presentation more persuasive
Intro video length:
39 secs

Once you have your main points clarified, it’s time to work on finishing the body of your presentation! This is where the real content is. The body contains the foundation that supports your solution.

At the end of this habit, you’ll have the basic outline of your presentation complete.

Main video length:
6 mins, 50 secs

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Exercise video length:
2 mins, 9 secs

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Final Thoughts:

Before you move on, here are some important points to remember:

  • Don’t confuse what the audience “needs to know” with what is “nice to know.”
  • In most cases, you should cover your most important point first. However, strategy may dictate that you change the order.
  • Logical thinking follows a simple, easy-to-follow sequence. Make sure you really think through the order of your points and consider the affect they have on each other.
  • Bridges make a presentation flow. They prepare audiences for new points and help in the “step by step” process of persuasion.

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