Persuasive Presentations 2.0 Presentation Workshop

Here are the eight steps to developing future persuasive presentations.

Habit-1web Set Your Target
Define your objective. Write it down. It may change down the road, but it will give you direction along the way.
Habit-2web Get Under Their Skin
Analyze your audience. Know who the decision-maker is. Find out their underlying concerns. Concentrate on things you can do before the meeting to help ensure your success.
Habit-5web Link and Lock
Develop a benefit for every concern. Make sure they fully address the concerns and that they have an emotional impact – they make your audience feel good about your solution. The concerns are the major points in your presentation. Answer them all and you win!
Habit-4web Form Follows Function
Decide on the order of your “truth statements” and choose a structure for your presentation.
Habit-4.web Windows and Mirrors
Develop a logical opening and a powerful closing. If you’re expecting to get questions, make sure you have a second closing ready to go. Make double sure your request is realistic and that it’s measurable.
Habit-8web Creative Clarity
Develop an overall theme for your presentation that will keep your audience centered on the objective.
Habit-6web Watch Your Language
Check for acronyms, jargon, or any improperly used phrases. Make sure you’re delivering your presentation in a conversational, friendly tone.
Habit-7web Graphics That Grab
Determine whether support graphics will help you add impact to your presentation. Make sure each screen serves to give your point more clarity. Remember, “Less is More.”