Continued from my previous blog entry of the same title …
POINT 3. VISUAL SUPPORT IS THE LAST THING YOU NEED!
However, PowerPoint does have its place. Now, when I say that, I’ve produced dozens of conventions and been privy to some unbelievable PowerPoint extravaganzas.
Take this slide.
Can you imagine that anyone is every going to remember a single word of this?
And imagine if you’re in the front row and see one of these come up at the end of the presentation. There’s no where to go … and you know you likely have another half hour at least of the same thing!
And then the presenter takes the time to read it aloud to you line by excruciating line. In surveys, the number one thing audiences hate is guess what? “The presenter read the slides to us.”
And then there’s this famous slide.
General Stanley McChrystal, the US and NATOR force commander, who was in charge of the Afghanistan war at the time was heard to say, “When we understand that slide, we’ll have won the war.”
A day after your presentation, you audience will remember maybe three things about your presentation … and they won’t be facts. They’re more likely to be something that emotionally that impacts them.
Here’s a fact: One week after you presentation, you audience will remember only 10% or the content. A half hour after, they’ll only remember 50%!
The point is to make sure you develop your presentation first. Then, if you need visuals to support it, to create an impact you can’t with only your words, your passion, and your engaging delivery, then add those visuals. But not until you consider the alternative.
Three things to help you win your next project.
- Start with the problem, then the solution, then the why.
- Don’t forget the emotional aspects of your argument. We make decisions base on emotion, we justify them based on facts.
- Develop your presentation first. Then think about whether you need visual support.
Hopefully these three secrets to more effective presentations will ease some of the pain you feel when you first think about the task. Get the message right … be passionate! The rest will take care of itself.