Master Your Message Blog

How to Organize the Body of Your Persuasive Presentation

There is nothing quite like a beautiful body. Perfect form and an end that sells the whole package.

Hey, I’m talking about presentations!

Your presentation can take a number of different forms. You’ll find a list of the most common ones here. For more in-depth information and examples of how to use them, you’ll have to take my online, self-paced video course, Persuasive Presentations 2.0.

Persuasive presentations always have a strong open and close – they’re the most important parts of your presentation … but the middle of your presentation is called “the body” and it has to be “just right.” It’s where you get the chance to really be persuasive.

The body is where you make your key points. And the beauty of it is how you set up your points. The video below covers the main objectives of your body, how to set it up, and how to decide on the order of your points.

The most common presentation form is “linear” – each point follows the other … but in what order?

Well, we have a choice. Most of the time, they should follow in order of importance. “Why?” you might ask.

If you get your audience to buy into the most controversial point first, it’s all downhill from there. Plus … you always have more energy at the start of your presentation. So you put the most contentious point first, because you’ll likely present it more powerfully.

If your presentation gets cut short (or the boss leaves the room, as they’re wont to do), you’ll want to make sure you get through the important content first.

On the other hand, if your first points need to build a foundation and you need buy-in first before you lay out the bigger, more controversial point, then that will likely determine a different order.

In this case, you’ll start with the points that build the foundation, get agreement on each one as you present them, and build to your main argument, which, at that point, will be much easier to “sell.”

The key is that you have to think strategically about what point you present in what order. It could be the difference between success … and that other awful word.

Make sure at the end of each point that you check that everyone’s onside. It will save you from backtracking as you build your case, point by persuasive point. To do that, simply ask at the end of each section, “Are we all agreed?” or even, “Are there any questions or concerns?”

And that’s the body. And when it comes together perfectly, it’s simply beautiful!

Any questions, or concerns?

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