Master Your Message Blog

How to Use the Power of Stories

Movies are totally involving. The best ones make a point. And they’re about people. And we remember the really good ones for a long, long time. That’s the power of stories.

They’re the most compelling part of any presentation.

Doug Stevenson's book on how to tell stories in business presentationsI saw master storytelling coach, Doug Stevenson speak last year. Doug coaches business people in the art of storytelling. And if you’re serious about being a compelling speaker, you absolutely have to get his book, Doug Stevenson’s Story Theater Method. You’ll find Doug at “The Storytelling Studio for Business.”

Doug is coming to Calgary! If you’re in the Calgary or Edmonton area, this is a NOT TO BE MISSED one day workshop on storytelling for business – on Sunday, June 15, 2014. Get more information here and sign up. Don’t miss this rare opportunity to be far more powerful on stage!

As professional speakers, we often joke that “the structure of a presentation is “make a point … tell a story.” Do it over and over till the time’s up, wrap it in a theme … and you’re done.

It’s simplistic, but true.

In a persuasive speech, stories are essential. Because people won’t do what you want them to do unless they understand “why.”
Stories give you the “why” and very often, the how.

Great stories engage the left and right brain. That’s important … because we make decisions based on emotion and justify them based on facts. We use both sides of the brain.

As professional speakers, we often joke that “the structure of a presentation is “make a point … tell a story.”

Doug Stevenson, master storyteller

Doug Stevenson

For each point that Doug made, he told a story to illustrate. And he acted them out. You could have heard a pin drop. The audience was completely involved. All eyes were on Doug. It was like watching a movie.

Here’s the process:

  1. Develop the outline of your presentation first.
  2. Identify your key points.
  3. Then find an appropriate story to illustrate each one. Make sure it’s relevant to the point you’re making.
  4. Then look for the visuals, if you need them. In most cases, you won’t.

Stories are what audiences remember. They engage the imagination. Hands down, stories the most powerful part of any presentation.

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