Master Your Message Blog

Brain Rules

The Ultimate Screen – what a title! Makes you think I’m going to show you the most wonderful, most powerful screen of all! Well, I am!

However, you have to buy into a simple, radical concept … pictures are more powerful than words.

We learn and remember best through pictures, not through written or spoken words. In fact, our brains only see pictures. We see words as lots of little “letter-pictures.”

Get this book: Brain Rules by John Medina. It’s full of lots of facts as to how we learn, particularly in presentations.

And get this … if we say something important in a presentation, 72 hours later, people will remember 10%. That number goes up to 65% if we add a picture.

Better still … Read More …

Here’s the Indisputable Proof … Finally: Less is More!

One of the basic principles of remarkable presentations is that they’re about one thing.  That’s because we just aren’t capable of taking away multiple messages from a 20 – 30 minute presentation. And now I’ve got proof!

“Less is More” is one of my favorite phrases when it comes to being persuasive. The need to be focused and have a clearly defined objective and central theme relates to ANY presentation you do. It could also be argued that it extends to EVERY conversation you undertake.

When I beat people over the head with the need to focus on only one thing in their presentations, I really have had no strong science to back it up. Until Read More …