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If you want to be effective in the use of media in your presentations, it’s important to understand how it relates to learning. So today, I’m going to give you some basic rules for being more effective.

Richard Mayer, guru of learning with multimedia in presentations

Prof. Richard Mayer

These rules come from the work of educational psychologist, Richard Mayer, in his book, “Multimedia Learning.”

Rule Number One:

We learn better with words and pictures than with words alone. Using hearing and vision to transfer information results in much better recall that lasts much longer … often years longer.

 Number Two:

We learn better when corresponding words and pictures are presented at the same time or next to each other on the same screen.

And three … we are attracted by movement. Read More …

The primary objective of presentations is NOT to be pretty. The primary objective is to persuade or impart information.

Pretty but busy slideI mean, they CAN be pretty, but if pretty (or busy) gets in the way of the message, it’s a problem!

Sometimes what you think is a brilliant idea, just doesn’t make it in the implementation stage. Remember, screen real estate is dear. There’s never enough of it.

Well, in fact, the information you put on the screen should not need any more space than what’s available. And that brings us to the first of two major rules:

  1. Less is More.  Each screen should support one point and only one point. Don’t try and put everything you can think of up there. Who’s going to remember Read More …

In public speaking, your voice is your instrument. You have to know what it sounds like. So I recommend you get a recorder and record yourself giving a presentation.

Then listen to it. Do you sound monotone? That’s boring. Our brains don’t pay attention to boring things. They shut off.

Speaker reading a storybook to a childHere’s an exercise. Get a children’s book and read it to a child – and record it. You’ll hear yourself exaggerating the words – you’ll be much more expressive than normal. Now back off about twenty percent and you’re in presentation territory.

Most new speakers speak too quickly? Slow down. The larger the audience, the slower you need to speak. And pauses … they can be your most powerful tool. Pauses give impact to what Read More …

I’ve been a director for countless corporate conventions filled with speaker after speaker. Some of them are real pros and some of them  … are not. And you can tell just by the way they treat the crew. There are conventions … at conventions – things you should do as a presenter … before you go on.

One convention is to give the director or technician a script of your talk, complete with a list of visuals on the left hand side. If you’re really classy, you’ll provide a print-out of the visuals themselves, but a script with a word description on the left works just as well.

Why would you do this? – provide a script, that is?

Several reasons.

  1. Stuff happens. I’ve seen Read More …

Here’s the rule for all of you that are hooked on text slides. It’s the rule of 66. It means six lines of text MAX, six words per line MAX. And a title, of course.

Slide with way too much text

Don’t do this!

Any more and you have a cluttered slide – like the one on the left. This is an actual slide from a recent convention. It wasn’t even up long enough to be able to read it all! Do you think your audience will remember all this plus the rest of your presentation. (I guess that doesn’t need an answer …)

And don’t tell me you can’t get a point down to under 6 words. I have yet to come across a situation in which that was true. Read More …

Point form seems to be highly misunderstood. I often see screens of text using full sentences.

If you’re going to use full sentences, you’re better off going home. That’s because you’ll read them and THAT is the thing audiences hate the most! The number one thing! I’ve done it  … so I know!

And why would you need to be there anyway? – your audience can just read your presentation.

Even more important – if they’re reading, they’re not listening to you!

So … you need to get your points down to their absolute essence. Use the fewest number of words you can use to support or reinforce your point.

Let’s get rid of as many articles, prepositions, pronouns … the little words …

Read More …

There isn’t anything that connects you with your audience more than your eyes. We call that eye contact.

Now, I don’t mean cursory, flit around the room eye contact – I’m talking hard core at least two sentences long eye contact. That’s what works.

Beginning speakers know they have to have good eye contact and so they make sure they scan the room and try and spend a couple of seconds on each person. That’s the ADD method.

People know when you’re talking AT them rather than TO them. If you’ve sat in the audience when a speaker scans the group and never really connects with one person, you know you don’t tend to get really involved in the message.

But when a speaker spends Read More …

What to do with handouts? Do I give them out before I speak, after … during?

Here’s the traditional handout. Three slides to a page – a place for notes on the right hand side.

The pros – an appropriate place to write notes – right next to the visual they relate to. People remember things they think about and write down. That’s good!

Cons – rustling papers, which can be distracting. People flip ahead. And after your presentation, maybe one percent ever look at them again. So you do all that work, kill a tree or two and it generally ends up in the round file.

More cons than pros.

If it’s just a simple print-out of your presentation screens, they’re usually hard to Read More …

When I speak to a group, I try to speak in seven minute segments MAX. That’s Magic Time! Because after seven minutes of information battering our little brains, our eyes roll back in our heads and we shut down.

And where has this come from? Television, of course. Because a program segment is about 7 minutes … then there’s a commercial .. unless you zap it .. but you’re still programmed to take a break.

Today, attention spans are getting even shorter. So, it depends on your audience. The younger, the shorter … generally.

The point is, “think in modules.” If your talk is longer than 10 minutes, you need to break it up. It should be at least a two or three module talk. That Read More …

There’s nothing that makes me crazier than to see really bad grammar in two foot high letters on the screen.

Here’s an example: 5 DVD’s.
I see this all the time. But it’s incorrect. The apostrophe means it’s possessive … NOT plural.

If it’s plural … it should look like this: “5 CDs.” 5 DVDs – the same thing. Now, if I said “I put the DVD’s cases in the trunk,” it would be correct with an apostrophe “s” … You see, the cases belong to the DVDs – and so it’s possessive. Although it’s kind of a weird sentence.

So … apostrophes do not generally denote plurals. But there are exceptions … After all, it IS English.

Single letters and numbers require an apostrophe “s” Read More …