Master Your Message Blog

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older-man-using-strategy-playing-chessLately, I’ve been finding more eyes glazing over than usual when ask about presentation strategy. The question I ask is the title of this article.

Or there’s a tone of bewilderment, accompanied by the question, “Why do I even need one?”

In truth, maybe you don’t. If you’re delivering a presentation that’s main purpose is to impart information and has no other goal, you probably don’t. But with a persuasive presentation, your strategy is key.

Your strategy is the most important contributor to your success.

Persuasive presentations are sales presentations. They’re corporate presentations designed to change behaviors, or attitudes. They’re any presentation with an objective of getting someone to do, think, or believe something after the presentation is over.

The most important element in determining success (other than structure, content, and delivery), is strategy. Now, you might be thinking, “Well then, strategy is a very small part of ‘the mix’ then.” No, not at all. Read More …