Master Your Message Blog

clarity

Janet Yellen PresentationJanet Yellen, the current Chair of the US Federal Reserve, is a great example of the rot that has infected today’s communication. It’s unfortunate that a woman who holds arguably the highest financial office in the United States, a role that serves as a role model for ambitious women in the workforce, does such an atrocious job of communicating on just about any level.

She is just the sort of role model you do NOT want to have in a high visibility position.

In fact, her presentations are so indecipherable that one wonders if they’re created solely for the purpose of hiding the fact that she (or the US Federal Reserve) has absolutely no idea of what’s going on with the economy or how to begin to take steps to change course. This is most likely the truth. The question is whether they’re aware how much trouble they’re in, or not (and are maliciously trying to hide the fact).

The message I get as a result is that she’s incompetent. As in advertising, “Perception is reality.”

A Prime Example

In any event, let’s get back to her latest offering on the subject, Here is a paragraph from one of her latest speeches:
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