Master Your Message Blog

coherence principle

Here’s the Indisputable Proof … Finally: Less is More!

One of the basic principles of remarkable presentations is that they’re about one thing.  That’s because we just aren’t capable of taking away multiple messages from a 20 – 30 minute presentation. And now I’ve got proof!

“Less is More” is one of my favorite phrases when it comes to being persuasive. The need to be focused and have a clearly defined objective and central theme relates to ANY presentation you do. It could also be argued that it extends to EVERY conversation you undertake.

When I beat people over the head with the need to focus on only one thing in their presentations, I really have had no strong science to back it up. Until Read More …