Master Your Message Blog

compelling

I love this site! The 35 Greatest Speeches in History.

If you’re going to be a good speaker, there are three key things you need to do:

  1. Go to watch great speakers perform. This is the reason I go to conventions  hosted by my speaking community, (National Speakers Association  (NSA), the Canadian Association of Professional Speakers (CAPS)).
  2. Study great speeches. You’ll find 35 of the top ones on the above site.
  3. Write and practice whenever you can. Toastmasters International is a great venue for doing this. There are chapters all over the world.

Doing the first two will have you immersed in the style of powerful speakers—how they use words, as well as in their performance. There are many who think that great speeches are Read More …

Painting from cave man daysProfessional speakers know that stories are the most powerful tool they have. Human beings love hearing about other human beings. That’s been the case since early man. Cave dwellers used pictures on rock walls to tell about battles with wild beasts, for example.

Any presentation can use stories to make the subject matter far more compelling and memorable. Even sales letters, which trade on being as persuasive as possible, use stories to connect with the audience. Nobody knows that better than Troy White, one of the premier internet sales letter writers, who has sold millions of dollars of products and services through the use of stories.

I caught up with Troy this week to do an interview on how the power of stories helps him Read More …