Master Your Message Blog

congress

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President Obama’s address at the White House this weekend outlining the decision he’d made regarding launching an attack on Syria was one of the least persuasive speeches I’ve seen him give (other than that questionable debate performance from the last election!). I had to review the transcript to get as good sense as to why.

He displayed one of the classic mistakes novice speakers make—using the word “but.” Now, we all know that using the word “but” in a sentence subordinates, even negates everything you said before it. Funnily enough, it has the same effect in a speech.

His performance was only “good”—not  his best— and that’s often the result of someone who is not 100% in tune with what they’re saying (after all, the Read More …