Master Your Message Blog

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Relator – A Friend Forever

 SELF matrix relator personality styleYour message should be tweaked based on who your audience is. If you’re delivering a presentation to a marketing group, it’s got to be positioned differently than if you’re delivering to a room of engineers. And your style of delivery should change—for maximum impact.

How? It depends on your audience’s personality style.

If you tend to speak to groups related to the health care field or other public services, you’re used to relators. Relators are fabulous audiences. They’re warm and caring, but can be more easily offended than others.

Relators always have time to hear about problems and are genuinely interested in helping you find a solution. However, drivers tend to lose patience with them. You see, drivers are Read More …

Analyst – Everything in Its Place 

Analyst personality style on SELF matrix

Your message should be tweaked based on who your audience is. If you’re delivering a presentation to a marketing group, it’s got to be positioned differently than if you’re delivering to a room of engineers. And your style of delivery should change—for maximum impact.

How? It depends on your audience’s personality style.

Analysts are the logical thinkers of the group. They like routine. They’re conservative, bottom-line-minded, and meticulous. Their offices are generally the most pristine, organized places on earth.

If you have them as your audience, you’d better have done your homework! And if you’re handing out evaluation forms, you’d better have a thick skin. Analysts like everything to be perfect, organized, and logical. They’ll let you know Read More …

Initiator – A Gift for the Gab 

SELF initiator personality style

Your message should be tweaked based on who your audience is. If you’re delivering a presentation to a marketing group, it’s got to be positioned differently than if you’re delivering to a room of engineers. And your style of delivery should change—for maximum impact.

How? It depends on your audience’s personality style. 

An audience of initiators are the most fun audience you’ll ever have. They’re outgoing, have great imaginations, and are always up for a good time. They’re the life of the party.

Then again, if you’re a member of the opposite personality style group, you might not think so. You might think of them as loud or pushy, a bit arrogant, maybe, and somewhat superficial – Read More …

If you’ve been watching the ups and downs of the US presidential race, and been paying attention to the media pundits, you’ve no doubt heard the discussions in recent days about “style versus substance.” This is in direct relation to the television debate between President Barak Obama and Governor Mitt Romney.

The argument is over whether it’s more effective to focus on the substance of your presentation, rather than how you deliver it – your presentation “style.” What’s the most effective means of making your point and winning over your audience?

The answer to this question may rest within the work of Albert Mehrabian, known to most presentation coaches, but misquoted (in my experience) as often as his work is cited.

The Obama/Romney Read More …