Master Your Message Blog


The primary objective of presentations is NOT to be pretty. The primary objective is to persuade or impart information.

Pretty but busy slideI mean, they CAN be pretty, but if pretty (or busy) gets in the way of the message, it’s a problem!

Sometimes what you think is a brilliant idea, just doesn’t make it in the implementation stage. Remember, screen real estate is dear. There’s never enough of it.

Well, in fact, the information you put on the screen should not need any more space than what’s available. And that brings us to the first of two major rules:

  1. Less is More.  Each screen should support one point and only one point. Don’t try and put everything you can think of up there. Who’s going to remember Read More …

Why It’s Important to “Paint with Light”

The lightness of the colors you use in your presentation visuals is really important in getting your message across.

screen1webTake a look at this screen on the left. Where does your eye go? Most people would say … to the brightest part of the background. That’s the back of that lady’s head. In other words, the lightest object on the screen grabs your attention.

I learned this fact in television. “Lightness” is a really important element of shot composition.

I spent ten years of my life writing, producing, and directing television. The bulk of the commercials I produced promoted one product or another. I learned early on that if you don’t light the product properly, you’ll lose sales. Read More …