Master Your Message Blog

convince

Continued from my previous blog entry of the same title …

POINT 2 – EMOTION

Now, let’s talk about emotion. And there are some that say there should be no emotion in business decisions. They’re the ones that build PowerPoint presentations filled with fact after fact after fact – and then wonder why they don’t win the bid, or nobody can remember what they talked about, because there’s no emotional attachment.

The problem with that approach is that we’re all humans – just a small monkey wrench thrown into the mix. It’s why, by the way, economists are always wrong about the economy. Because people make up the economy and if they don’t feel good about the future, the economy suffers. Decisions are made based Read More …