Why It’s Important to “Paint with Light”
The lightness of the colors you use in your presentation visuals is really important in getting your message across.
Take a look at this screen on the left. Where does your eye go? Most people would say … to the brightest part of the background. That’s the back of that lady’s head. In other words, the lightest object on the screen grabs your attention.
I learned this fact in television. “Lightness” is a really important element of shot composition.
I spent ten years of my life writing, producing, and directing television. The bulk of the commercials I produced promoted one product or another. I learned early on that if you don’t light the product properly, you’ll lose sales. Read More …