Master Your Message Blog

engage

Here’s my first rule relating back to my cover article of earlier this week.

We don’t think in words; we think in pictures. It’s images that engage minds.

Painting from cave man daysThink back to caveman days (not personal memories—although it’s been suggested I could relate my own stories of that era—but rather what you know about how they communicated). The walls of their caves were filled with rudimentary visual images of their exploits. They shared stories in pictures.

Of course, they hadn’t invented language yet and so this was the only means they had to share their knowledge. But language is only a set of symbols that represent pictures in our mind.

Take this example: If I were to ask you to think of an “ice cream Read More …