Here’s why: If you understand your audience’s pain and can alleviate it, your chances of success go through the roof. By “pain,” I mean what’s really bothering them. What is their major concern in the area you’re addressing? Get “under their skin”— really understand them and their challenges. That allows you to deliver your solution more Read More …
One of the phrases you definitely don’t want to hear from your audience is “what on earth was that about” or “I was absolutely lost from the very first word.”
It happens all the time. It’s the biggest single mistake beginning presenters make – not telling the audience where they’re taking them. And after all, when you give a presentation, you are taking your audience on a journey. Hopefully, not down a dark rabbit hole.
Well, there’s a simple, but exceptionally important solution that will keep your audience with you right ’til the end and ensure your presentation is really effective. The following video will explain it all …
So … somewhere in your opening you absolutely, positively have to have an agenda. Now this Read More …
Don’t forget about emotion in your presentation. “What … in a business presentation?” you ask …
Ah … yup.
We make decisions based on our emotions all the time. We justify them based on facts – on logic.
For example, the majority of people don’t buy a car based upon how economically it will get them from A to B. It’s usually something else … like the most new gizmos, the colour, the speed … or just the way it makes them feel. But when you ask them, they’ll typically tell you how practical it is …
You just have to look at advertising to see how important emotion is to the sale. Kids and animals sell. Sex sells. And status … keeping up with Read More …
Screen layout is really important to getting your message across.
Take this screen. Where does your eye go? Most people would say … to the brightest part of the background.
For me, the brightest part of the frame is the back of that lady’s head. In other words, the lightest object on the screen grabs your attention.
My frame of reference for light and its affect on us is television, film, and theatre. I’ve spent decades working across those areas. What I’ve learned is that our eyes are attracted by light, so put more light on the most important elements to make them brighter. Put less light on the unimportant information.
You need to think like that when you design your slides. It’s why light Read More …
Ever heard someone at the lectern read a speech? I mean a dull, boring, lifeless verbalization of just what’s on the paper in front of them, without any attempt to embellish it whatso ever or bring it to life?
My guess is probably … more often than you’d like to admit. And what does it do for you? Probably not much. It’s forgettable, right?
Well, it doesn’t need to be that way.
In the world of professional narrators lives the marked script. Now, narrators are people who make very lucrative livings off their ability to read a script in front of a microphone naturally.
To do that, they mark up their scripts. A vertical line is a full pause. An underlined word is emphasized. It’s Read More …
There is one word that’s the most important word in any persuasive presentation: You.
If my speech or presentation is about me, it may have interest, if it’s a good story, but if it’s about you … out there in the audience … there is nothing more interesting on earth! To you at least! Right?
The most important thing I learned on my journey to speaking professionally is that my presentation belongs to my audience. Now, I might have personal stories to illustrate a point, but the point has to relate to my audience … you. It has to, to be of interest and for me to be successful.
In fact, the objective of any talk has to center on your audience. If you’re Read More …
Ever get really, really lost? You’re in the driver’s seat and your navigator hasn’t bothered to keep you up to speed on where you are? It’s the single biggest fault with presentations.
Presenters know where they’re going – they just don’t share the map with the audience.As presenters, we need to keep our audience on track. Tell them what we’re going to tell them up front … and then keep them up to date as we move through the presentation. Otherwise, they get lost.
“Sharing the Map” keeps your audience on track throughout your presentation.
So here are three visuals things you can do to help keep your audience on track.
One. If you have more than say three points, have an agenda slide. Read More …
There isn’t anything that connects you with your audience more than your eyes. We call that eye contact.
Now, I don’t mean cursory, flit around the room eye contact – I’m talking hard core at least two sentences long eye contact. That’s what works.
Beginning speakers know they have to have good eye contact and so they make sure they scan the room and try and spend a couple of seconds on each person. That’s the ADD method.
People know when you’re talking AT them rather than TO them. If you’ve sat in the audience when a speaker scans the group and never really connects with one person, you know you don’t tend to get really involved in the message.
Here’s a simple tip that will give your graphs much more impact.
Make the titles “active.”
Now … I don’t mean “animated.” I mean active. When I refer to a title as “active,” I mean that the text helps to advance your position, rather than just stating what the subject matter is. Most of the time, it means putting a verb in the title. Let’s look at an example.
Here’s a nice looking graph of Gross Monthly Sales.
OK … so what? What about them? What is that graph trying to tell me?
First of all, let’s get rid of all the clutter. 3D looks pretty, but most of the time gets in the way of the message. Get rid of that, too. Read More …
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...