There isn’t anything that connects you with your audience more than your eyes. We call that eye contact.
Now, I don’t mean cursory, flit around the room eye contact – I’m talking hard core at least two sentences long eye contact. That’s what works.
Beginning speakers know they have to have good eye contact and so they make sure they scan the room and try and spend a couple of seconds on each person. That’s the ADD method.
People know when you’re talking AT them rather than TO them. If you’ve sat in the audience when a speaker scans the group and never really connects with one person, you know you don’t tend to get really involved in the message.
Here’s a simple tip that will give your graphs much more impact.
Make the titles “active.”
Now … I don’t mean “animated.” I mean active. When I refer to a title as “active,” I mean that the text helps to advance your position, rather than just stating what the subject matter is. Most of the time, it means putting a verb in the title. Let’s look at an example.
Here’s a nice looking graph of Gross Monthly Sales.
OK … so what? What about them? What is that graph trying to tell me?
First of all, let’s get rid of all the clutter. 3D looks pretty, but most of the time gets in the way of the message. Get rid of that, too. Read More …
Using audio clips in your presentation sounds so simple! But if there’s one thing that strikes fear into the hearts of convention technicians, that’s it!
Because it’s either too loud … or inaudible … or the presenter simply hasn’t told the technician that’s it there at all … and then wonders why it didn’t play.
So, tips. One … make sure your sound levels are consistent. That’ll require you to have some audio software to check each file and raise or lower the levels. Or some presentation software allows you to change levels within the program.
Two … make sure you test the sound on the day ahead of your talk. And make sure the sound files are in the right folder AND that you’re Read More …
Words actually don’t exist … to our brains, at any rate. We don’t see words as a series of letters. We see them as pictures.
I know … that changes things. When we read a word, we actually see it as a whole bunch of little tiny pictures. We look for features like horizontal or vertical lines, rounded corners, etc. and then we think back to our library of letter images and match it up to what we’ve stored from the past.
Over time, we get pretty darn good at this process and it takes us milliseconds to do all the calculations and read a sentence. So reading text is highly taxing on our brains. As a result, text presentations are simply not very effective Read More …
Distractions can destroy your presentation. Here’s an example.
Let’s say you make a point like … “The chicken crossed the road” and put up a visual of a person dressed as a chicken.
You’d probably hear a hush in the room. Pretty dramatic visual! OK, let’s say that you then wanted to tell a five minute story about a particular chicken you know and what happened when she crossed the road.
BUT, for the entire five minutes, you’ve still got the title and visual of the chicken crossing the road, which your audience may find distracting. You see, the audience should have their full attention on you as you tell this fabulous story about the chicken.
In the corporate environment, many times the background is the thing that gets designed long before the presentation has even a defined goal. Artists can spend hours getting just the right look and feel to make sure the company gets promoted in the very best light.
Let me ask you this: Why? In fact, I want you to ask that very question next time you’re developing a presentation. Why spend all that time on the background, corporate identity and logo? That presentation isn’t even about those things.
What can happen is that the background and logo become so imposing that they actually detract from the point you’re trying to make. I’ve seen lots of examples, particularly in sales conventions. The background was so “busy” and took Read More …
If you’re an entrepreneur with a web presence and you don’t have a video, you’re missing out on potential business! Video is today’s business card on the internet. There are four billion video views each day on YouTube alone.
Video builds trust; it allows visitors to your site a chance to “virtually meet” you. After all, under the right circumstances, you’re your best salesperson. You know that.
PLUS … video works for you around the clock. Read More …
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...