Master Your Message Blog


I call this little tip about Fonts, “Fonts 101” because there are only a couple of basic things you need to know about fonts.

One is size. On the screen, make them at least 24 points or larger. That’s so that little Freddie in the back row can see them. 24 points. That’s a rule.

Now, the big conundrum – Serif or san serif? Serif are those knobs at the ends of letters in some fonts – like Times or Palatino. “San” means “without” (in French), or fonts without knobs – like Helvetica or Arial.

The rules always used to be, “san serif for headings and serif for paragraphs.” That’s because larger blocks of text are easier to read if they’re serif (with knobs).

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