Presentation graphs are one of the most challenging visuals to get right. Often they’re cluttered and the message isn’t clear. They typically need someone to decipher them. That’s not helpful if you’re trying to be persuasive and make a sale.
Graphs should visually transmit their main message without any help from you, the presenter.
The key is to make the message obvious. I like to call it “active.” Make your graphs active; make them tell their own story.
Let’s look at an example.
There are two parts to active graphs. The first is the title. My starting title here is “Gross Monthly Sales.” That gives me an idea of what I’m looking at, but tells me nothing about the message I’m trying to convey.