Ever get really, really lost? You’re in the driver’s seat and your navigator hasn’t bothered to keep you up to speed on where you are? It’s the single biggest fault with presentations.
Presenters know where they’re going – they just don’t share the map with the audience.As presenters, we need to keep our audience on track. Tell them what we’re going to tell them up front … and then keep them up to date as we move through the presentation. Otherwise, they get lost.
“Sharing the Map” keeps your audience on track throughout your presentation.
So here are three visuals things you can do to help keep your audience on track.
One. If you have more than say three points, have an agenda slide. Read More …
Introductions. They’re incredibly important to a speaker’s success. Bad ones can be like watching a slow motion train wreck. Because the speaker ends up spending half their speech trying to recover from it. Ow!
And that’s why professional speakers provide their own. And when they do, if you’re the MC, it’s important that you rehearse it and deliver it the way it’s written. Because it sets the tone.
If you’re writing an intro, there are 3 questions – three W’s it needs to answer: What, Why Now and Why This speaker.
First … what. What is the speech or talk about (without giving away too much). Make sure you relate it in terms your audience will understand. This part is pretty straightforward.
In public speaking, your voice is your instrument. You have to know what it sounds like. So I recommend you get a recorder and record yourself giving a presentation.
Then listen to it. Do you sound monotone? That’s boring. Our brains don’t pay attention to boring things. They shut off.
Here’s an exercise. Get a children’s book and read it to a child – and record it. You’ll hear yourself exaggerating the words – you’ll be much more expressive than normal. Now back off about twenty percent and you’re in presentation territory.
Most new speakers speak too quickly? Slow down. The larger the audience, the slower you need to speak. And pauses … they can be your most powerful tool. Pauses give impact to what Read More …
Here’s the rule for all of you that are hooked on text slides. It’s the rule of 66. It means six lines of text MAX, six words per line MAX. And a title, of course.
Don’t do this!
Any more and you have a cluttered slide – like the one on the left. This is an actual slide from a recent convention. It wasn’t even up long enough to be able to read it all! Do you think your audience will remember all this plus the rest of your presentation. (I guess that doesn’t need an answer …)
And don’t tell me you can’t get a point down to under 6 words. I have yet to come across a situation in which that was true. Read More …
The closing is second most important part of your persuasive presentation. I say that because if you don’t have a great opening, you will have lost them by the closing and so your closing won’t matter.
It would probably be helpful here to review the opening of your persuasive presentation:
Start with the situation, opportunity, or problem.
Then describe your credentials – what makes you the ideal one to provide the solution.
After that, your proposed solution.
Finally, state the agenda. In other words, tell your audience what you intend to present in support of your solution.
For the closing, the structure is almost a mirror image of the opening.
First step is to restate the SITUATION, opportunity or problem – the reason you Read More …
Our eyes are attracted to shiny things. You know that when you take a walk in the park; the glint of the sun from a gum wrapper lying in the grass draws your attention. Or you look up at the sky on a clear, moonlit night – that big white orb is what catches your eye. Even the stars play second banana to the brilliance of the moon. Our eyes are attracted to light.
Here’s a video that I created for a client a few months ago that serves to illustrate a persuasive structure for any type of presentation, email, letter, phone call, etc. It’s only two minutes long (that was actually a requirement).
The presentation was a key element of a larger package that secured a $400K grant. Tecterra was the funding organization (the “client” in this case). There were four grants available and over 70 contenders.
Hopefully, you can pick out the key elements in the structure. They can be subtle, because you want the presentation to flow.
First, start with what your audience knows. Usually it centres around the problem. That’s usually the one thing we can all relate to—the thing that’s making us Read More …
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...