If you want your audience to remember something, say it again … and again … and again.
Dr. Martin Luther King’s famous speech of March 28, 1863 stays with us today … at least the title does … “I Have A Dream.” Now, how many times did he say that line? Right … Eight! Eight times with intervals in between. Smart.
Speaking of smart: They’ve done experiments with students studying for tests. They had one group cram the night before and another group was shown the information in spaced intervals over a longer period of time. Who did better on the test?*
Right! Not the crammers. In fact, they did way worse.
Here’s the key. We learn the best when information is introduced in greater Read More …