Here’s my first rule relating back to my cover article of earlier this week.
We don’t think in words; we think in pictures. It’s images that engage minds.
Think back to caveman days (not personal memories—although it’s been suggested I could relate my own stories of that era—but rather what you know about how they communicated). The walls of their caves were filled with rudimentary visual images of their exploits. They shared stories in pictures.
Of course, they hadn’t invented language yet and so this was the only means they had to share their knowledge. But language is only a set of symbols that represent pictures in our mind.
Take this example: If I were to ask you to think of an “ice cream Read More …
It’s often basic communication principles we inadvertently toss aside in the heat of “presentation panic” that get us into trouble. I’ve done it, too – thrown up bullet point after bullet point to support a presentation without thinking about how my audience takes in information. Big mistake. Boring doesn’t sell. Neither does the thing we gravitate towards—logic—in most cases.
How many presentations have you seen that have been full of facts and even fuller of charts and graphs—and left you cold?
What does “sell” (or simply move the audience) is your ability to conjure up images in the minds of your audience – their images, not yours. If you can engage your audiences’ imaginations, you’ve got them! There is absolutely nothing more powerful in Read More …