Master Your Message Blog


Cost of an ineffective presentationHere’s a fact that I often marvel over—the staggering cost of ineffective business presentations.

I’m not talking about external sales presentations where we can fairly easily figure out the cost in lost business (these numbers can be even more heart-stopping than what I’m going to talk about here). I’m talking about internal presentations—presentations that are delivered by middle or senior managers to others within the same company.

The cost is often overlooked.

But, before I get to an example, let’s just attempt to define what we mean by “ineffective.” I’m including persuasive presentations that don’t result in immediate action of any type or do not meet their intended objective. I can tell you through experience that probably 40% of presentations in an organization don’t have Read More …