Introductions. They’re incredibly important to a speaker’s success. Bad ones can be like watching a slow motion train wreck. Because the speaker ends up spending half their speech trying to recover from it. Ow!
And that’s why professional speakers provide their own. And when they do, if you’re the MC, it’s important that you rehearse it and deliver it the way it’s written. Because it sets the tone.
If you’re writing an intro, there are 3 questions – three W’s it needs to answer: What, Why Now and Why This speaker.
First … what. What is the speech or talk about (without giving away too much). Make sure you relate it in terms your audience will understand. This part is pretty straightforward.
I had a meeting with a client the other day to talk about an upcoming presentation. It was to be an hour-long “lunch and learn” for an energy industry, fortune 500, company. The objective was to get to the next meeting. By that, I mean that this was an introductory meeting about what my client could do to help this multinational corporation mitigate risk in their industry.
At the beginning of our discussion, my client suggested starting with a few slides about them and what they do. Then they were going to go into an explanation of their software and the problems it solved.
So here’s the problem with that: At the beginning of your presentation, nobody cares about you. Sorry, but that’s the truth. They care about themselves and their problem, or concerns.
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...