Master Your Message Blog

John Kennedy

Here’s a fabulous little article, related to Ted Sorenson’s book, “Counselor,” in which he outlines the basic rules he followed when writing Preident John Kennedy’s classic speeches.

We certainly seem to have gotten away from these principles in most of politics today, although President Obama’s best speeches use many of these same techniques.

Most people I talk to about getting better at speaking in public want to talk about performance. But, the key challenge is in the message, not the performance.

If you have a targeted, succinct message that is persuasive because it is well-crafted, the performance in most cases, will follow naturally.

The book itself you can get on Amazon – by clicking here.