Master Your Message Blog

Keynote

What to do with handouts? Do I give them out before I speak, after … during?

Here’s the traditional handout. Three slides to a page – a place for notes on the right hand side.

The pros – an appropriate place to write notes – right next to the visual they relate to. People remember things they think about and write down. That’s good!

Cons – rustling papers, which can be distracting. People flip ahead. And after your presentation, maybe one percent ever look at them again. So you do all that work, kill a tree or two and it generally ends up in the round file.

More cons than pros.

If it’s just a simple print-out of your presentation screens, they’re usually hard to Read More …

The Ultimate Screen – what a title! Makes you think I’m going to show you the most wonderful, most powerful screen of all! Well, I am!

However, you have to buy into a simple, radical concept … pictures are more powerful than words.

We learn and remember best through pictures, not through written or spoken words. In fact, our brains only see pictures. We see words as lots of little “letter-pictures.”

Get this book: Brain Rules by John Medina. It’s full of lots of facts as to how we learn, particularly in presentations.

And get this … if we say something important in a presentation, 72 hours later, people will remember 10%. That number goes up to 65% if we add a picture.

Better still … Read More …

This weekend, I received a copy of another PowerPoint presentation that consists almost entirely of black text on a white background. The bottom line? It’s a no-no.

Think about looking at the text on a light bulb. When it’s on, it’s incredibly difficult to read! It’s almost the same as trying to read a projected screen of black text on white.

You’ve got black letters surrounded by all that intense white light blasting out at you. Because the projector is shooting intense light at the screen, which reflects it back into your eyes.

The black letters themselves are affected by that beam of bright projected, light. They appear to become thinner. That’s because the bright, white light “bleeds” onto them. They aren’t actually thinner. However, Read More …

Here’s a simple tip that will give your graphs much more impact.

Make the titles “active.”

Now … I don’t mean “animated.” I mean active. When I refer to a title as “active,” I mean that the text helps to advance your position, rather than just stating what the subject matter is. Most of the time, it means putting a verb in the title. Let’s look at an example.

Here’s a nice looking graph of Gross Monthly Sales.

Starting Slide

OK … so what? What about them? What is that graph trying to tell me?

First of all, let’s get rid of all the clutter.  3D looks pretty, but most of the time gets in the way of the message. Get rid of that, too. Read More …

Using audio clips in your presentation sounds so simple! But if there’s one thing that strikes fear into the hearts of convention technicians, that’s it!

Because it’s either too loud … or inaudible … or the presenter simply hasn’t told the technician that’s it there at all … and then wonders why it didn’t play.

So, tips. One … make sure your sound levels are consistent. That’ll require you to have some audio software to check each file and raise or lower the levels. Or some presentation software allows you to change levels within the program.

Two … make sure you test the sound on the day ahead of your talk. And make sure the sound files are in the right folder AND that you’re Read More …

There’s nothing that makes me crazier than to see really bad grammar in two foot high letters on the screen.

Here’s an example: 5 DVD’s.
I see this all the time. But it’s incorrect. The apostrophe means it’s possessive … NOT plural.

If it’s plural … it should look like this: “5 CDs.” 5 DVDs – the same thing. Now, if I said “I put the DVD’s cases in the trunk,” it would be correct with an apostrophe “s” … You see, the cases belong to the DVDs – and so it’s possessive. Although it’s kind of a weird sentence.

So … apostrophes do not generally denote plurals. But there are exceptions … After all, it IS English.

Single letters and numbers require an apostrophe “s” Read More …

Words actually don’t exist … to our brains, at any rate. We don’t see words as a series of letters. We see them as pictures.

I know … that changes things. When we read a word, we actually see it as a whole bunch of little tiny pictures. We look for features like horizontal or vertical lines, rounded corners, etc. and then we think back to our library of letter images and match it up to what we’ve stored from the past.

Over time, we get pretty darn good at this process and it takes us milliseconds to do all the calculations and read a sentence. So reading text is highly taxing on our brains. As a result, text presentations are simply not very effective Read More …

When I was younger (much younger), I had a friend who used to put mayonnaise on everything. Not just a little dab ‘l do ya, but a whole whack of the stuff. It was gross … and it obviously destroyed the underlying taste of the food.

So what does that have to do with your presentation?

Well, there are people today that animate just about everything in either Powerpoint or Keynote – or whatever flavour they use for visual support. They’ll fly text in; they’ll fly it out. It will zoom; it will blow up. Just about every effect available will be considered, if not used.

Then there are those that will have beautiful visuals (sometimes cut to a piece of pastoral music) and they’ll Read More …

Distractions can destroy your presentation. Here’s an example.

Let’s say you make a point like … “The chicken crossed the road” and put up a visual of a person dressed as a chicken.

You’d probably hear a hush in the room. Pretty dramatic visual! OK, let’s say that you then wanted to tell a five minute story about a particular chicken you know and what happened when she crossed the road.

BUT, for the entire five minutes, you’ve still got the title and visual of the chicken crossing the road, which your audience may find distracting. You see, the audience should have their full attention on you as you tell this fabulous story about the chicken.

Now, you have a key on your keyboard that Read More …

In the corporate environment, many times the background is the thing that gets designed long before the presentation has even a defined goal. Artists can spend hours getting just the right look and feel to make sure the company gets promoted in the very best light.

Let me ask you this: Why? In fact, I want you to ask that very question next time you’re developing a presentation. Why spend all that time on the background, corporate identity and logo? That presentation isn’t even about those things.

What can happen is that the background and logo become so imposing that they actually detract from the point you’re trying to make. I’ve seen lots of examples, particularly in sales conventions. The background was so “busy” and took Read More …