I delivered a workshop on the weekend that was about crafting a persuasive message for video—more specifically, a short, sales-related, direct appeal on camera. The participants were working through the first two steps in the process and having a challenging time.
Because we’re not often fixated on our audience and their pain. But, for video, you have to be. In fact, for any persuasive presentation, you have to be. But video … it’s critical.
That’s because you have to talk through the camera to that person. And, if you don’t have a really good image in your mind of who that person is, you won’t be personal enough; you won’t connect with your eyes; you won’t be passionate; you won’t be persuasive.
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