Master Your Message Blog



John Kerry, US Secretary of State

OK … I’m generalizing. Surprise me by sending me an example of a wonderful exception!

There was a terrific article out on the CBC online website yesterday by Neil Macdonald. I like his writing generally, but this one shone! It was about the use of gobbledygook.

Here’s how Webster’s Collegiate dictionary defines it: wordy and generally unintelligible jargon.

I have a client who I’m designing a website for, who insists on shoving great big twenty-five cent words into the simple text I write and changes my contractions back to long form (“we’ve” back to “we have.”)

The problem is: We don’t talk like that.

So who is it you think you’re trying to be?

Here’s another definition: language that is Read More …

Acronyms are the speed bumps of communication!

United Nations logo

The United Nations

Oh, there’s a great use for them, but it’s not often in widespread, important communication – certainly not presentations.  Usually they’re best kept within tight-knit groups. You see, they’re just not great communication; they don’t promote clarity.

I received an email from a Toastmasters buddy just this morning. He asked me for login information for accessing the TMI site.

I had to step back a minute or two and think to myself, “What is TMI?” And after a minute or two it came to me … “Of course, Toastmasters International.” He must be looking for some information for logging in as a local club on the international website.

And then in the next sentence, he Read More …