Master Your Message Blog

leader

Janet Yellen PresentationJanet Yellen, the current Chair of the US Federal Reserve, is a great example of the rot that has infected today’s communication. It’s unfortunate that a woman who holds arguably the highest financial office in the United States, a role that serves as a role model for ambitious women in the workforce, does such an atrocious job of communicating on just about any level.

She is just the sort of role model you do NOT want to have in a high visibility position.

In fact, her presentations are so indecipherable that one wonders if they’re created solely for the purpose of hiding the fact that she (or the US Federal Reserve) has absolutely no idea of what’s going on with the economy or how to begin to take steps to change course. This is most likely the truth. The question is whether they’re aware how much trouble they’re in, or not (and are maliciously trying to hide the fact).

The message I get as a result is that she’s incompetent. As in advertising, “Perception is reality.”

A Prime Example

In any event, let’s get back to her latest offering on the subject, Here is a paragraph from one of her latest speeches:
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I love this site! The 35 Greatest Speeches in History.

If you’re going to be a good speaker, there are three key things you need to do:

  1. Go to watch great speakers perform. This is the reason I go to conventions  hosted by my speaking community, (National Speakers Association  (NSA), the Canadian Association of Professional Speakers (CAPS)).
  2. Study great speeches. You’ll find 35 of the top ones on the above site.
  3. Write and practice whenever you can. Toastmasters International is a great venue for doing this. There are chapters all over the world.

Doing the first two will have you immersed in the style of powerful speakers—how they use words, as well as in their performance. There are many who think that great speeches are Read More …