Master Your Message Blog

Less is More

When I speak to a group, I try to speak in seven minute segments MAX. That’s Magic Time! Because after seven minutes of information battering our little brains, our eyes roll back in our heads and we shut down.

And where has this come from? Television, of course. Because a program segment is about 7 minutes … then there’s a commercial .. unless you zap it .. but you’re still programmed to take a break.

Today, attention spans are getting even shorter. So, it depends on your audience. The younger, the shorter … generally.

The point is, “think in modules.” If your talk is longer than 10 minutes, you need to break it up. It should be at least a two or three module talk. That Read More …

Here’s the Indisputable Proof … Finally: Less is More!

One of the basic principles of remarkable presentations is that they’re about one thing.  That’s because we just aren’t capable of taking away multiple messages from a 20 – 30 minute presentation. And now I’ve got proof!

“Less is More” is one of my favorite phrases when it comes to being persuasive. The need to be focused and have a clearly defined objective and central theme relates to ANY presentation you do. It could also be argued that it extends to EVERY conversation you undertake.

When I beat people over the head with the need to focus on only one thing in their presentations, I really have had no strong science to back it up. Until Read More …

Here’s a fabulous little article, related to Ted Sorenson’s book, “Counselor,” in which he outlines the basic rules he followed when writing Preident John Kennedy’s classic speeches.

We certainly seem to have gotten away from these principles in most of politics today, although President Obama’s best speeches use many of these same techniques.

Most people I talk to about getting better at speaking in public want to talk about performance. But, the key challenge is in the message, not the performance.

If you have a targeted, succinct message that is persuasive because it is well-crafted, the performance in most cases, will follow naturally.

The book itself you can get on Amazon – by clicking here.