I had a meeting with a client the other day to talk about an upcoming presentation. It was to be an hour-long “lunch and learn” for an energy industry, fortune 500, company. The objective was to get to the next meeting. By that, I mean that this was an introductory meeting about what my client could do to help this multinational corporation mitigate risk in their industry.
At the beginning of our discussion, my client suggested starting with a few slides about them and what they do. Then they were going to go into an explanation of their software and the problems it solved.
So here’s the problem with that: At the beginning of your presentation, nobody cares about you. Sorry, but that’s the truth. They care about themselves and their problem, or concerns.