Master Your Message Blog

Neil Macdonald


John Kerry, US Secretary of State

OK … I’m generalizing. Surprise me by sending me an example of a wonderful exception!

There was a terrific article out on the CBC online website yesterday by Neil Macdonald. I like his writing generally, but this one shone! It was about the use of gobbledygook.

Here’s how Webster’s Collegiate dictionary defines it: wordy and generally unintelligible jargon.

I have a client who I’m designing a website for, who insists on shoving great big twenty-five cent words into the simple text I write and changes my contractions back to long form (“we’ve” back to “we have.”)

The problem is: We don’t talk like that.

So who is it you think you’re trying to be?

Here’s another definition: language that is Read More …