Master Your Message Blog

personality style

Relator – A Friend Forever

 SELF matrix relator personality styleYour message should be tweaked based on who your audience is. If you’re delivering a presentation to a marketing group, it’s got to be positioned differently than if you’re delivering to a room of engineers. And your style of delivery should change—for maximum impact.

How? It depends on your audience’s personality style.

If you tend to speak to groups related to the health care field or other public services, you’re used to relators. Relators are fabulous audiences. They’re warm and caring, but can be more easily offended than others.

Relators always have time to hear about problems and are genuinely interested in helping you find a solution. However, drivers tend to lose patience with them. You see, drivers are Read More …

Initiator – A Gift for the Gab 

SELF initiator personality style

Your message should be tweaked based on who your audience is. If you’re delivering a presentation to a marketing group, it’s got to be positioned differently than if you’re delivering to a room of engineers. And your style of delivery should change—for maximum impact.

How? It depends on your audience’s personality style. 

An audience of initiators are the most fun audience you’ll ever have. They’re outgoing, have great imaginations, and are always up for a good time. They’re the life of the party.

Then again, if you’re a member of the opposite personality style group, you might not think so. You might think of them as loud or pushy, a bit arrogant, maybe, and somewhat superficial – Read More …

The Driver Personality Style – A Manager, Perhaps Your Boss 

SELF Personality Style - the driverYour message should be tweaked based on who your audience is. If you’re delivering a presentation to a marketing group, it’s got to be positioned differently than if you’re delivering to a room of engineers. And your style of delivery should change—for maximum impact.

How? It depends on your audience’s personality style.

I’m going to use the descriptive name, “Driver,” for this personality style. This is one of the four basic styles. These are people that both need to direct (at the top of the matrix) and “need people less.” In other words, they don’t have a burning need to be surrounded by others.

Drivers: Like to be in control, need people less.

Having Read More …

SELF Personality Style Matrix

There are four basic personality styles. Generally, people can be classified as one of the four. That said, keep in mind that most people have qualities from more than just one. You tend to be dominant in the traits of one style over the others. So, it’s a relative thing – and in most cases, should be used for illustrative purposes only.

I’m also exaggerating to some degree to help contrast the different styles.

I’ve provided the SELF matrix to help you get a feeling for how these traits are delineated. 

There are four personality extremes identified on the chart. At the top of the centre vertical line is the trait of “more need to direct.” These are people who need to be in charge. Read More …

ladypresentingVirtually every audience has one, some more pronounced than others.

And then there’s you. What’s yours?

Certain personality styles clash—they get along like oil and water. So, if you’re presenting to an audience and you’re bombing, it could be your personality style. It involves the words you use, your demeanor, and how you weight certain aspects of your presentation.

A simple example might be a sales-oriented presenter attempting to influence an accounting firm. Without great thought as to how you’re going to position your argument, you stand the chance of completely alienating them. Because these two styles inherently clash.

Another example might be a health care worker making a presentation to the president of the organization. Presidents, or managers, are typically not interested in small Read More …