There isn’t anything that connects you with your audience more than your eyes. We call that eye contact.
Now, I don’t mean cursory, flit around the room eye contact – I’m talking hard core at least two sentences long eye contact. That’s what works.
Beginning speakers know they have to have good eye contact and so they make sure they scan the room and try and spend a couple of seconds on each person. That’s the ADD method.
People know when you’re talking AT them rather than TO them. If you’ve sat in the audience when a speaker scans the group and never really connects with one person, you know you don’t tend to get really involved in the message.
Here’s a simple tip that will give your graphs much more impact.
Make the titles “active.”
Now … I don’t mean “animated.” I mean active. When I refer to a title as “active,” I mean that the text helps to advance your position, rather than just stating what the subject matter is. Most of the time, it means putting a verb in the title. Let’s look at an example.
Here’s a nice looking graph of Gross Monthly Sales.
OK … so what? What about them? What is that graph trying to tell me?
First of all, let’s get rid of all the clutter. 3D looks pretty, but most of the time gets in the way of the message. Get rid of that, too. Read More …
The closing is second most important part of your persuasive presentation. I say that because if you don’t have a great opening, you will have lost them by the closing and so your closing won’t matter.
It would probably be helpful here to review the opening of your persuasive presentation:
Start with the situation, opportunity, or problem.
Then describe your credentials – what makes you the ideal one to provide the solution.
After that, your proposed solution.
Finally, state the agenda. In other words, tell your audience what you intend to present in support of your solution.
For the closing, the structure is almost a mirror image of the opening.
First step is to restate the SITUATION, opportunity or problem – the reason you Read More …
In the first few seconds, as you walk on stage, your audience is “sizing you up.” They’re figuring out whether they like you and are going to listen to you. They’re also making a decision as to whether you’re funny or not and whether you know what you’re talking about. There’s a great book called “Blink” by Malcolm Gladwell about that split second when people subconsciously judge you. We all do it.
The opening of any presentation is THE most important element. It can make or break you as a presenter.
So, it’s important to think about your first few seconds on stage. I recently critiqued a new professional speaker who started her talk by coming on stage all smiles and giving Read More …
Virtually every presentation has to persuade someone of something.
Now you might argue that point by saying that some presentations are informational. That may be true. But there’s usually a desire on the part of the presenter to persuade the audience that the information is important, or that they should do something with that information after the talk is complete.
Setting up a persuasive presentation is actually relatively easy. You want to make sure your audience knows why you’re all assembled there – usually there’s a problem or opportunity. It’s your job as the presenter to state what it is so that you and the audience are “on the same page.”
Once the problem is on the table, it’s time to deal with the solution. Read More …
Let’s talk about the boss. I know, not your favourite subject. You know how your boss wants the details in 30 seconds or less. “Cut the small talk … give me the results.”
Well, most of the time, so does your audience. Now, what I mean by this is that your audience doesn’t want to be left guessing about what point you’re trying to make. They will be if you start with all the details first – or if you begin with a story that meanders around the main point.
So, let’s say I want to get my boss to purchase a new office printer, as the current one is slow and constantly breaks down. That’s what this particular presentation is Read More …
There is nothing quite like a beautiful body. Perfect form and an end that sells the whole package.
Hey, I’m talking about presentations!
Your presentation can take a number of different forms. You’ll find a list of the most common ones here. For more in-depth information and examples of how to use them, you’ll have to take my online, self-paced video course, Persuasive Presentations 2.0.
Persuasive presentations always have a strong open and close – they’re the most important parts of your presentation … but the middle of your presentation is called “the body” and it has to be “just right.” It’s where you get the chance to really be persuasive.
The body is where you make your key points. And the beauty Read More …
The key to having impact with your persuasive presentation is practicing the Rule of One.
The rule of one is simple. If your presentation is about more than one thing, you’re wasting your time. Nobody will ever remember what it was about. I’m serious!
Let’s say you did a half-hour presentation starting at five o’clock in the afternoon. You finish at 5:30. Surveys show that at 6 o’clock, a half hour after you’ve finished, your audience will remember a mere 50% of your content.
Next morning … when you get to the office, ask around and you’ll find that most remember 25%. A week later, if you were to do the same survey, the result would be 10%.
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...