Master Your Message Blog

presentation specifics

sIf you have difficulty with putting together a persuasive presentation–of any type–quickly, then here’s a really simple structure you can use to get you started. When I say “presentation,” I’m including email, phone calls, conversations, letters (does anyone write these any more?)–virtually any form of communication in which you want to get your point across or that you want to result in an action.

It goes like this:

Situation
Solution
Specifics
Summary

Simple really. Here it is with a little more detail (yes, this is the “Specifics” section of this email):

1. Situation. There’s a key rule for how to be most effective in any kind of learning situation: Start with what your audience knows–and then build new information on top. It’s the same thing Read More …