The closing is second most important part of your persuasive presentation. I say that because if you don’t have a great opening, you will have lost them by the closing and so your closing won’t matter.
It would probably be helpful here to review the opening of your persuasive presentation:
Start with the situation, opportunity, or problem.
Then describe your credentials – what makes you the ideal one to provide the solution.
After that, your proposed solution.
Finally, state the agenda. In other words, tell your audience what you intend to present in support of your solution.
For the closing, the structure is almost a mirror image of the opening.
First step is to restate the SITUATION, opportunity or problem – the reason you Read More …
You decide to allow questions all during your presentation. You have a very engaged, inquisitive audience, but you never get to make your main point. You get so sidelined with concerns and side issues that you just plain run out of time. Score one for the audience!
I can remember a breakout session I conducted at a Toronto conference where this is exactly what happened. It was on video blogging: How to come across with passion and credibility on camera. The presentation relatively quickly degenerated into a discussion and I never did get back on track.
Discussions are NOT presentations!
While I got great evaluations for a spirited and interesting session, I never got to make Read More …
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...